How Important is Video Marketing?

Written by Posted On Wednesday, 09 November 2022 00:00

This is a question I believe everyone should be asking themselves. I say this as a coach, entrepreneur, business owner and not to try and get sales.

I am going to refer to a survey by Wyzowl.

Think for a minute,

• Where is video applicable on social media?

• What platforms use video?

• What platforms are video-centric?

Ya, pretty much all of them, or they will be soon.

I do believe we are in a race to the bottom of stupidity with mindless videos, but we can discuss that another time. But it does fall into this from the survey.

 92% of video marketers feel the level of noise and competition have increased in the last year.

It is the Noise I am referring to above.

Before I get into some real meaty things I want to preface it with this, I see a lot of agents asking about how to brand themselves. I often see questions around

• Shopping Carts

• Check Out Dividers

• Place Mats

• Coffee Sleeves

If you do these and they work I’d love to talk with you. But, I have never been compelled to buy based upon these. Heck, I do not even notice them. So I would tend to do nothing with them. I have coached and trained many agents and I have never heard of anyone with success doing these.

Take some time to understand the NAR Generational Trends Report.

You will learn in this report that 62-72% of consumers found their agent by

• Worked with in the past

• Was a friends, neighbor

• Was referred by a friend, family member

• Or knew them from the community.

The shopping cart was not on the list. Basically, I always go after the Lion’s Share and that is referrals and networking. Take a look at this.

• 87% of video marketers say video, in general, gives them a good return on their investment. 84% of video marketers say video has helped them generate leads.

• People watch an average of 18 hours of online video per week.

• 18-49 years old watch more Youtube per week than all of cable combined.

• 85% of people would like to see more videos from brands in 2021.

• Marketers have rapidly come to understand the ROI of video - from just 33% who believed they got a positive ROI from video in 2015, the number now sits at 87%.

If you do not have a solid video marketing strategy and a way to positively stand out in the community then you are missing a massive segment of the market and you just blend into the noise of the other 1.5million agents.

How many agents are in your market?

Who stands out?

Who is the most recognized?

Is it you?

If not you are cheating yourself.

People do not do video for 3 main reasons.

• Fear

• Knowledge

• Time

At Explore My Town we help you overcome these and succeed in a way that nobody else can.

Fear - We overcome this and face the fear together. We build confidence and within a month you won’t even remember you were scared. Here is a secret… Everyone sucks in the beginning, over time we improve together.

Knowledge - Why to say, how to film, equipment, editing. We help you here greatly. We script and edit the video. We use simple equipment, including your cell phone as the camera. We also manage the marketing and retargeting so you get max visibility.

Time - Since we take all the heavy lifting off of the process, all you need to do is shoot the video. If you tell me you don’t have time I will hold you accountable, you have the time it is just not prioritized.

Couple this with amazing training from industry leaders and you will become the Star of your Community in no time.

So back to the initial question, How important is video marketing?

Let me say it like this. It is EVERYTHING.

If this sounds logical to you, learn more about what we do at


Till next time,

Johnny Mo

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Johnny Mo

Johnny Mo was a pre Y2K network engineer for a large dot com. In 2001, he entered real estate and quickly rose through many award levels, reaching the ReMax Hall of Fame in a short time. Around 2011, he went to Keller Williams and was immediately invited to join the ALC. He became one of the top 5 most profitable agents at the time. He developed More GCI, a goal-planning application, which grew into a full-fledged training program that allowed him to consult with several franchises and associations. 

Always looking for ways to improve the industry, Johnny Mo saw a need with video. He noticed that everyone wants to tell agents to do it, but no one is willing to help them produce it, edit it and market it. They just want to sell a course. He developed Explore My Town, a video production and marketing company that offers a turnkey solution.

As Johnny Mo was building Explore My Town, he had the opportunity to have a meeting with famed author Michel E. Gerber, of “The E-Myth Revisited” series. He said to Johnny Mo, "Whatever you do, be revolutionary.” Johnny Mo took his advice. Want to join the revolution? Take a look at, and let him help you position yourself as THE area expert."

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