Make A Difference. Build A New Homes Niche

Written by Posted On Tuesday, 13 February 2024 13:17

The real estate market is constantly evolving and changing, as are home buyers' needs and preferences. The need today is sellable inventory and affordable housing. Both of which are in short resale supply. For the next few years, the home shortage will be a factor. 

New construction homebuilders are doing just fine. Homebuilders provide sellable inventory, and now that they are buying down mortgage rates, more resale shoppers are moving to new construction.

Today’s real estate agents need to adapt and diversify their skills and services to meet the demands of their clients and stay ahead of the competition.

One of the ways you can do that is by adding new homes to your inventory and sales training. New homes are homes that are newly constructed or have not been previously occupied. They offer many advantages over used homes, such as:

  • New homes are more energy-efficient, which means lower utility bills and a smaller carbon footprint for the buyers.
  • New homes are more customizable so that buyers can choose the floor plan, style, features, and finishes that suit their taste and budget.
  • New homes are more durable, which means less maintenance and repair costs for the buyers.
  • New homes are more comfortable, which means better indoor air quality, ventilation, and insulation for the buyers.
  • New homes are more technologically advanced, which means more smart devices, security systems, and appliances for the buyers.


However, selling new homes is not the same as selling used homes. There are different challenges and opportunities involved in the new home sales process. For example:

  • Builders write the contract
  • Builders manage the transaction
  • Builders answer construction questions
  • Builders show the home 
  • Builders provide better financing than resale owners in many cases


Which means:

  • You need to work with builders and developers who have their own sales representatives and policies.
  • You need to educate your clients about new and used homes' benefits and drawbacks.
  • You must negotiate contracts and incentives that protect your client’s interests and rights.
  • You need to coordinate inspections, appraisals, warranties, and closing procedures for new homes or retain the services of a licensed home inspector.


To help you overcome these challenges and seize these opportunities, you need to become certified as a new home co-broker (NHCB). There are more than 6,000 certified new home cobrokers across America

An NHCB is a real estate agent who has completed specialized training and certification on building a new home niche.

A NHCB has the knowledge, skills, and tools to:

  • Identify and qualify potential new home buyers
  • Find and show new homes that match your client's needs and wants
  • Present and compare new homes with used homes
  • Handle objections and close deals with new home buyers
  • Build relationships with builders and developers
  • Market yourself as a new home expert with credentials


By becoming a NHCB, you can:

  • Expand your client base and referral network
  • Increase your income and commission potential
  • Enhance your credibility and reputation
  • Stand out from other agents in your market
  • Stay updated on the latest trends and developments in the new home industry


To become a NHCB, you need to complete a three-hour online course  that covers topics such as:

  • How To Leverage New Home Fixed Price to Sell More Resales
  • How To Build A Preferred Builder Network
  • How to Show New Homes
  • How To Negotiate With Homebuilders
  • How To Build Productive and Profitable Relationships With Onsite Consultants
  • How To Find the Right New Home Inventory Fast
  • How To Learn What is and What is Not Negotiable 
  • Why Homebuilders Manage The Transaction And That’s A Good Thing
  • Why You Should Never Answer Construction Quesitons and Who Should
  • Why “First Time Instroductions’ Policies Are A Myth 
  • Why You Should Never Discuss Incentives and Who Should
  • Why Resale Shoppers Will Shop New Homes
  • Where To Find New Home Shoppers and How To Help Them Find You


Pass a 50-question exam with a score of at least 80 to assure you that you have the knowledge and understanding to know what to do and do it, when opportunities arise in the field.

Selling new homes is a rewarding and lucrative career option for real estate agents. 

Adding new homes to your inventory and sales training can provide more value and service to your clients.

 Becoming certified as a new home broker (NHCB) demonstrates your professionalism and expertise in the new home market. Don’t miss this opportunity to grow your business and achieve your goals.

Learn more and enroll at the New Home Co-broker Academy’s website:

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