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What Realtors Need to know About Promoting Themselves

Written by Expose Yourself Public Relations Posted On Tuesday, 08 July 2014 10:50

Plan Ahead. It pays to know who your target audience is, and how to reach out to these people. Picking a niche to focus on from the get-go helps you avoid taking on too much and spreading yourself too thin among clients. Try seeking out a certain neighborhood, or focus on a certain type of property, like apartments. Planning ahead also allows you to network and get the most information that you can before things get busy. The sooner you plan, the more prepared and successful you will be.

Become the Expert. You can't become a well-known real estate expert unless you really ARE one. Pick something you know really well and run with it. Learn everything you can and actually become the expert at what you do. Whether it's staging or finding the perfect neighborhood, concentrate on what you know best and keep learning everything you can.

Networking. This means getting out of your comfort zone and approaching people you may not have talked to before. This doesn't just mean social media networking either, this means have conversations with people, which are much more meaningful. It's all about whom you know, and whom those people know. You may actually be surprised at how far it will take you.

Your Website. You want a website that represents who you are and what you do in the simplest way. Nobody wants to read through paragraphs of information and promises that you are the best at what you do. Anyone can say that. Use your website to show that you ARE the best, and use short, catchy phrases that will stick with potential clients rather than lengthy pages of content.

Get Blogging. Content marketing is useful because it connects you with your target audience. Writing blogs about certain topics in real estate will help establish you as a real estate expert. Of course, you'll want to form the content around who your target audience is so that you reach the right people. For example, if you're focus is on luxury real estate, you want to create blogs about luxury living and high priced homes or lavish design ideas.

Get Some Help. Hiring a PR team to promote you as a real estate professional will not only take a load off of your to do list, but will also result in more effective promotion. With a team to take care of all of your needs, from social media to media opportunities, you will have more time to focus on being the best real estate agent you can be. Rather than splitting your time between promoting yourself and selling homes, you can focus on your current clients and let your PR team do the rest!

For more information, visit Expose Yourself Public Relations.

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