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Listings That Sell Themselves

Written by Posted On Monday, 09 February 2015 13:02

Even if writing isn't your strongest suit, as a real estate agent, crafting a successful listing story for the homes you're selling is a vital skill to have. Most of the time however, writing up a good listing can be pushed far down the to-do list, leaving prospective buyers with a lackluster description that doesn't say much about the home at all. A thorough description will entice buyers to want to know more about a home, while a meager one can turn off buyers, regardless of how great the listing is. Here are some tips on how to create listings that will speak directly to your buyers

Basics First

Every buyer wants to know the basics of a home right away, such as the number of bedrooms, bathrooms, and the overall size of the home. You will want to include these parts in the beginning of the listing so that the buyer will recognize if the home fits their "basic" needs first. After reading this, buyers can go on to read about any special features the home might have.

Highlight the Unique

All homes have bedrooms, bathrooms, and a roof, but do all homes have a spiral staircase or a finished basement with an entertainment room? It's a good idea to add anything special or even unusual about the home that might make the buyer stop and think, "wow!" The buyer might not even realize that they need or like a certain feature of a home until they read about it in the listing.

Avoid Repetition

Sometimes it can be difficult to write an interesting listing, as there are only so many ways to describe how bright a kitchen is or how spacious a yard is. Finding different ways to talk about a home is essential to keeping the interest of the potential buyer reading the listing. If a buyer reads that the kitchen is open, and the bathroom is open, and the living room is open, it defeats the purpose of highlighting these features in the first place.

Tell a Story

It won't be enough to just state the different features and aspects of the listing -- you need to tell a story to your prospective buyers so that they are able see themselves in the home. What can they do in this home that they couldn't in another? What is the first thing that they will see when they walk in? Is the home good for entertaining guests? By sprinkling in these bits of a home with a "story" your readers will start to think of it as more of a functional home rather than just a property. Everyone knows that cozy means small, so instead of using the same old words, use something that truly describes what it would be like to live in the house. Instead of saying, "Open Breezeway to the Ocean," try something like "Imagine walking onto your breezeway on a warm summer morning and enjoying your first cup of coffee while looking at the majestic ocean." You want potential buyers to know what it would be like to experience the amenities of the home instead of just listing them.

Listings are a great way for real estate agents to connect with their potential buyers and to attract new clients. From a public relations perspective, well-written and informative listings have the power to speak directly to many possible buyers at the same time. If you're having trouble selling your properties, get to work on those listing descriptions! If you find that time is working against you, have a PR agency do the grunt work for you -- spicing up your listing is the formula to success!

For more information about ExposeYourself PR, please visit:

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