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How Realtors Integrate New and Upcoming Technology into the Housing Market

Written by Posted On Wednesday, 07 June 2017 22:07

Like any other profession, being an effective realtor means having an appreciation for new technology and its effects on the housing market. For instance, those who resist using the internet as a marketing tool could miss out on dozens or hundreds of relationships with future buyers or sellers. How can realtors learn to anticipate the evolution of technology and use it to their advantage?

What Problems Do You Encounter Today?

One of the best ways to predict where technology will go in the future is to take stock of issues that you have today. This is because you are likely to be searching for solutions to those problems already. If they don't already exist, you can start to network with engineers and others who may be able to help create the tools of the future.

You Can Use Your Own Experience to Integrate New Technology

In many cases, those who serve as realtors today have had prior experience in other fields. For instance, someone who was a civil engineer in the past may have a knack for finding creative solutions to meet the needs of clients. Getting a master of engineering in civil engineering may be ideal for realtors who have an analytical mind and want to bridge their passion for building new things with their passion for helping the community.

New Ideas May Be Extensions of Existing Ones

Crowdfunding sites that link builders with investors are nothing more than social networks with the specific goal of helping those in the real estate field. Virtual tours of homes on the market are nothing more than the application of technology that has existed for years. In many cases, integrating a new technology takes nothing more than finding a new application for something that already exists.

Large Firms May Consider Hiring an IT Team

While technology is important for any realtor, running a server or creating a network may not be that person's core competency. Large firms may wish to turn to IT professionals who can take existing or upcoming advancements in technology to make it easier to meet the needs of a home buyer or seller.

Any realtor who wishes to be successful needs to have a basic understanding of how the internet other other new technology will revolutionize the industry. Failure to capitalize on tools like social media or offering virtual home tours as part of a listing may miss out on clients looking for an edge in the marketplace.

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Rachelle Wilber

Rachelle Wilber is a former real estate agent now turned freelance writer that specializes in home realty, mortgage, and building. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies.

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