Coldwell Banker Residential Brokerage in Northern California Partners with Guaranteed Rate Affinity to Provide Mortgage Origination

Written by Posted On Friday, 08 December 2017 14:11

Coldwell Banker Residential Brokerage in Northern California, a leading residential real estate brokerage, announced that it has partnered with Guaranteed Rate Affinity, LLC to include an enhanced mortgage service offering for its affiliated sales agents and their customers. Through this business partnership, Guaranteed Rate Affinity will offer a wide array of mortgage products and origination services to agents’ customers and provide them with a convenient, value-added advantage during the homebuying process.

“Our customers are our responsibility to serve from the start of the home buying transaction until they have comfortably settled into their new homes and even beyond,” said Mike James, president of Coldwell Banker Residential Brokerage in Northern California. “Guaranteed Rate Affinity is clearly the right partner to provide a more streamlined process to best serve our valued customers.”

Coldwell Banker Residential Brokerage in Northern California estimates it represents thousands of buyers each year who are purchasing a property and who can benefit from this offering. With this partnership, an area affiliated agent can easily recommend a loan officer affiliated with Guaranteed Rate Affinity to offer personalized guidance from the mortgage loan application process through the home closing. Additionally, Guaranteed Rate Affinity provides seamless technology, new loan products and later this year, will introduce access to an innovative, digital mortgage platform that provides clients and their agents 24/7 access to mortgage documentation and resources.

“We look forward to partnering with Coldwell Banker Residential Brokerage’s Northern California affiliated agents by offering an innovative and streamlined mortgage process and powerful, evolving technology for their customers,” said Guaranteed Rate Affinity Chairman Victor Ciardelli. “Mortgage financing is a critical component of the home purchasing process and I am confident that the Guaranteed Rate Affinity team will provide the world-class service that is expected and deserved in this ever-evolving industry.” 

About Guaranteed Rate Affinity:

Guaranteed Rate Affinity, LLC is a mortgage origination joint venture between Realogy Holdings Corp. (NYSE: RLGY), a global leader in residential real estate franchising and brokerage, and Guaranteed Rate, Inc. one of the largest retail mortgage companies in the United States.

About Coldwell Banker Residential Brokerage Northern California:

Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California and serves the markets from Monterey to Tahoe. The company has approximately 56 offices and more than 4,000 affiliated agents. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor agents and are not employees of Coldwell Banker Residential Brokerage. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company. For more information, visit CalBRE #01908304. NRT operates the company-owned brokerage offices of Realogy Holdings Corp.

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