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Melissa Hoff Roth and Lea Plotkin Combine Forces to Create the South Florida Luxury Home Team with Coldwell Banker Residential Real Estate

Written by Posted On Tuesday, 23 October 2018 11:36

WESTON, FL (October 16, 2018) – Coldwell Banker Residential Real Estate is pleased to announce that Melissa Hoff Roth and Lea Plotkin have combined their businesses to form one far-reaching real estate sales team in south Florida. The new team, the South Florida Luxury Home Team, will serve the expansive territory from the Everglades to the ocean, and from Jupiter to Miami. The South Florida Luxury Home Team will work from the company’s Weston office.

Hoff Roth and Plotkin identified a need to serve the wide generational diversity of south Florida. Hoff Roth, part of the generation X demographic, has successfully marketed and served members of her own generation with their unique real estate needs. Hoff Roth’s personal connection to the generation has allowed her to grow a successful 17-year, award-winning real estate career.

Plotkin, who identifies with the baby boomer generation, recognized the diverse needs of her own demographic and is able to personally cater to their housing goals. Plotkin is equipped with nearly 40 years of real estate experience.

Combined with their generational expertise, the South Florida Luxury Home Team can also serve the wide geographical area of south Florida with the assistance of their 10-person team. Their team speaks multiple languages and offers decades of combined real estate sales expertise.

According to Hoff Roth, “Real estate needs vary considerably based on a home buyer or seller’s life changes and Lea and I recognized that. We want to make our clients feel more comfortable in the real estate process. By combining our strengths and expertise, we can create one central team with the ability to help any home buyer or seller.”

“Purchasing a home is one of the largest investments a person will make in a lifetime,” said Plotkin. “We want to make sure that our clients feel the personal support that someone of their own generation can offer, along with the resources to serve the large south Florida market.”  

The South Florida Luxury Home Team may be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it..

Coldwell Banker Residential Real Estate is a leading full-service residential real estate brokerage company with approximately 75 offices and nearly 5,000 affiliated agents serving Central Florida, Flagler, Brevard, Palm Beach, Southeast and Southwest Florida, Tampa Bay and the Panhandle. Real estate agents affiliated with Coldwell Banker Residential Real Estate are independent contractor agents and are not employees of the company. Coldwell Banker Residential Real Estate is part of NRT LLC, the nation's largest residential real estate brokerage company. For more information, visit ColdwellBankerHomes.com.

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