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Wednesday, 18 September 2019
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This Old House - Do-it-Yourself

Coldwell Banker Residential Brokerage in the Mid-Atlantic Region Unites Technology And Service With Launch Of Listing Concierge

Written by Posted On Tuesday, 10 September 2019 07:20
Duff Rubin, president, Coldwell Banker Residential Brokerage in the Mid-Atlantic Region Duff Rubin, president, Coldwell Banker Residential Brokerage in the Mid-Atlantic Region

WASHINGTON, D.C. (Sept. 10, 2019)Coldwell Banker Residential Brokerage in the Mid-Atlantic Region has launched Listing Concierge, a comprehensive marketing program that marries leading-edge technology with meticulous, personalized service to offer customized and automated property listing marketing. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest real estate brokerage. Listing Concierge is available exclusively through NRT’s Coldwell Banker branded operations for Coldwell Banker affiliated agents.

Listing Concierge streamlines and simplifies the home marketing process for agents and their clients,” said Duff Rubin, president of Coldwell Banker Residential Brokerage in the Mid-Atlantic Region. “Time is valuable, so we provide agents with unsurpassed technology that maximizes their efficiency and drives incomparable results for their clients.”

“When comparing listings internally across the company, the preliminary findings are impressive,” said Rubin. Listings involved in the program sell 50% closer to list price than those that don’t. Listings involved in the program experienced a 2% to as much as a 7% higher sale price than those that weren’t. Additionally, agents that use Listing Concierge are twice as productive as those affiliated agents who don’t.*

“As a perpetual leader in innovation, NRT Coldwell Banker has developed this proprietary software to help agents turn one listing into three,” said Rubin. “As their partner, we deliver five-star service via a superior, personalized marketing program. Agents place their order and an entire team of professionals builds them a custom marketing campaign utilizing state-of-the-art technology.”

From NRT’s Listing Concierge proprietary platform, an affiliated agent can obtain customized marketing assets at the touch of a button for their listings. An agent simply enters the property listing’s basic information, even before it is entered into the MLS, allowing the agent to plan or complete marketing assets prior to the home entering the market.

When the marketing package is ordered, it is assigned to a highly-trained Listing Concierge marketing specialist who partners with the agent throughout the life of the listing. The specialist builds a customizable campaign for the agent and can provide proofs within one to two business days after photos and marketing copy are received. The entire process is simplified and expedited to meet a busy agent’s needs.

The program offers several sizable marketing packages, allowing agents to choose a package most suitable for their listings. Offerings include an extensive array of materials such as professional photography, customized printed brochures, digital materials, property websites, mobile brochures, print and television advertising, YouTube and video marketing, targeted social media advertising, and much more.

* The study compared NRT Coldwell Banker listings in various markets.

About Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage is a leading residential real estate brokerage company with 28 sales and resort rental locations and approximately 2,400 affiliated agents serving the communities of Greater Baltimore, Greater Washington, D.C., including Northern Virginia, and the Maryland and Delaware beaches. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation's largest residential real estate brokerage company in sales volume. For more information, visit ColdwellBankerHomes.com.

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