Friday, 21 February 2020
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Written by Posted On Wednesday, 22 January 2020 08:38

SARASOTA, FL – November 13, 2019Coldwell Banker Residential Real Estate today announces the launch of RealSure, a new way for consumers to sell and buy their home. RealSure, available now through Coldwell Banker Residential Real Estate for those looking to sell a home in Sarasota, combines the expert guidance of a trusted affiliated agent from Coldwell Banker with the flexibility and certainty of two distinct programs: RealSure Sell and RealSure Mortgage.

RealSure has been designed to solve the two questions consumers most often have when selling their home – what is the best price I can achieve in the market, and should I wait to look for my next home until my current residence sells? RealSure solves for the uncertainty with these two new programs:

RealSure Sell offers sellers with qualifying properties a compelling cash offer immediately upon listing. The cash offer is valid for 45 days, and during this ‘peace of mind’ period, the seller has assurance their home will sell by having a cash offer in hand while the home is marketed by a trusted real estate advisor in pursuit of an even better price, giving the seller unmatched control and flexibilty.

RealSure Mortgage allows a seller, who is enrolled in RealSure Sell, to confidently make an offer on their next home before their current one is sold by leveraging their RealSure Sell cash offer. The ability to secure a mortgage on a new home eliminates the stress many Americans face when having to sell a home while simultaneously trying to buy another. A majority of consumers are selling a house while also looking to buy one at the same time, and a 2018 NAR survey reported that 39% of buyers cited the need to use proceeds from the sale of a primary residence to fund their new home purchase. More than that, according to a recent study from MarketWatch, more than 40% of home sellers were required to sell their home before closing on a new one.

“This is an exciting announcement for home sellers in Sarasota with the launch of RealSure, which offers two new programs for consumers to sell and buy their home with the guidance of one of our great affiliated real estate agents,” said Clark Toole, president of Coldwell Banker Residential Real Estate in Florida. “It is also exciting for Coldwell Banker Resdiential Real Estate as we continue to arm our agents with unique programs to better serve their clients.”

“We’re delighted to partner with Realogy and their affiliated real estate agents, helping more people sell their homes with more choice and control, all while being able to close with greater confidence and less risk,” said Bill Young, chief executive officer of Home Partners of America. “Today’s residential market is being transformed by technology, so sellers and their agents need new tools in order to move forward with both certainty and flexibility.”

RealSure is now available in Sarasota for home sellers who have a qualified property. For more information on RealSure, please visit

About Coldwell Banker Residential Real Estate

Coldwell Banker Residential Real Estate is a leading full-service residential real estate brokerage company with approximately 80 offices and approximately 6,000 affiliated agents serving Central Florida, Flagler, Brevard, Palm Beach, Southeast and Southwest Florida, Tampa Bay and the Panhandle. Coldwell Banker Residential Real Estate is part of NRT LLC, the nation's largest residential real estate brokerage company in sales volume. For more information, visit

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