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Written by Posted On Monday, 02 December 2019 12:38

Program Provides Home Sellers with Home Improvement Resources with No Up-Front Costs

 SARASOTA, Fla. (December 2, 2019) – Coldwell Banker Residential Real Estate, a leading residential real estate brokerage, and HomeAdvisor®, a leading digital marketplace evolving the way homeowners find, connect and purchase home services, announced today the launch of RealVitalize, a home improvement program. This program provides home sellers with home improvement resources prior to or during the home listing period with no up-front costs or interest charges.

Through this program, a homeowner who lists their home for sale with a participating brokerage company will have the option to make non-structural home improvements and repairs using a service professional from the HomeAdvisor network. The program is also available to current home sellers who want to enhance their home to help achieve optimal offers.

The brokerage will cover the upfront costs of the repairs, which will be repaid by the seller when the property sale closes or the listing expires. There are no additional fees to participate in the program and no minimum listing price. Available projects include staging, appliance purchasing and installation, handyman services, painting, kitchen and bathroom upgrades, and more.

To participate, the agent will connect their home seller client with a dedicated HomeAdvisor project consultant to discuss the services needed to prepare the home. HomeAdvisor will help manage projects from start to finish, finding appointment times that work conveniently within the homeowner’s schedule. Experienced, pre-screened service professionals from HomeAdvisor’s network will make the improvements.

This program, powered by HomeAdvisor, is an exclusive offering for Coldwell Banker clients and continues to build on HomeAdvisor’s vision to create deeper relationships with customers, provide more value for its participating service professionals and meet customers wherever they need home services. Coldwell Banker Residential Real Estate is owned by Realogy Holding Corp. (NYSE: RLGY), the leading and most integrated provider of residential real estate services in the United States.

The program is currently available in the Southwest Florida market area with a national roll-out planned later this year for other market areas.

“The partnership with HomeAdvisor gives our real estate agents an advantage over similar programs because they are removed from managing the home improvement process, allowing them to focus on marketing and selling homes,” said Clark Toole, president of Coldwell Banker Residential Real Estate in Florida. “Today’s home sellers and buyers are looking to real estate professionals to provide solutions for an easier home transaction process, which occurs through RealVitalize. It is a favorable program for all parties.”

“Selling a home is a major life event where homeowners frequently need help finding home services and home service professionals,” said Brandon Ridenour, CEO of ANGI Homeservices. HomeAdvisor is an operating business of ANGI Homeservices (NASDAQ: ANGI). “We choose to partner with Coldwell Banker, a real estate industry leader who has impressive scale and a well-established national market presence, to offer an innovative program providing simple and effective solutions for homeowners to improve their home during the sale process. Our goal is to make sure our brands, products and tools are there to help homeowners at all stages of the homeownership journey. This program seamlessly integrates HomeAdvisor and our pros into that journey, expanding how we are reaching new customers and providing a unique and valuable experience for Coldwell Banker and its clients.”

About Coldwell Banker Residential Real Estate

Coldwell Banker Residential Real Estate is a leading full-service residential real estate brokerage company with approximately 80 offices and approximately 6,000 affiliated agents serving Central Florida, Flagler, Brevard, Palm Beach, Southeast and Southwest Florida, Tampa Bay and the Panhandle. Coldwell Banker Residential Real Estate is part of NRT LLC, the nation's largest residential real estate brokerage company in sales volume. For more information, visit

 About HomeAdvisor
HomeAdvisor® is a digital marketplace evolving the way homeowners connect with service professionals to complete home projects. With HomeAdvisor's on-demand platform, homeowners can find and vet local, prescreened home service professionals; view average home project costs using True Cost Guide; and instantly book appointments online or through HomeAdvisor's award-winning mobile app, which is compatible with all iOS, Android and virtual assistants, including Amazon Echo. HomeAdvisor is based in Denver, Colo., and is an operating business of ANGI Homeservices, Inc. (NASDAQ: ANGI). 

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