Berkshire Hathaway HomeServices California Properties Launches New iBuyer Service to Help Southern California Homeowners

Written by Posted On Monday, 09 March 2020 08:07

Berkshire Hathaway HomeServices California Properties, one of Southern California’s largest real estate companies with offices spanning from Anaheim to Palm Springs, announces a new iBuyer service for homeowners. BHHS California Properties new Offer Optimizer provides homeowners throughout Southern California more options to sell their homes than ever before.

Mark Stark headshot“Homeowners throughout Orange County, San Bernardino County, Riverside County and the desert communities thinking about selling can now push a button and receive multiple offers instantly,” said Mark Stark, CEO of Berkshire Hathaway HomeService California Properties. “Offer Optimizer gives our clients the most options, combined with the guidance of an experienced and trusted agent to help them maximize their selling opportunity,” he added.

“Homeowners want to see what iBuyers will offer. We can show them what it looks like to sell their home to an iBuyer, sell their home on the open market, or they may choose not to sell,” Stark said. BHHS California Properties is partnering with zavvie, whose Offer Optimizer™ Suite technology connects agents and their clients to iBuyers.

The new iBuyer service that BHHS California Properties is launching gives homeowners the ability to receive multiple offers all in one place.

“Consumers want choices, and our new iBuyer service give them more choices than ever,” added Gordon Miles, President and COO of BHHS California Properties. “We know from research that homeowners want the help of a professional real estate sales executive when they sell, including when they sell to an iBuyer. We are giving consumers what they are asking for: all the Gordon Miles headshotoptions plus a professional agent to guide them throughout the entire process.”

Miles notes a recent iBuyer study found that 41 percent of all sellers would consider an iBuyer offer. Among those considering an iBuyer offer, 92 percent still want to be represented by a professional real estate agent.

Berkshire Hathaway HomeServices California Properties has one of the most recognized and trustworthy brands in the real estate industry.

Lane Hornung, CEO, and Founder of zavvie said, "Berkshire Hathaway HomeServices California Properties is known for providing the highest standards of service, making it a leader in Southern California. By expanding their real estate services with Offer Optimizer, they are offering clients their competitors don't have. BHHS California Properties is setting the highest bar for how homes are sold in Southern California.”

Hornung notes the online tools that zavvie provides are current, reliable, and packed with market-specific data so homeowners can make informed decisions with the guidance of a professional agent.

More details about Berkshire Hathaway HomeServices California Properties’ iBuyer platform can be accessed here or at

Berkshire Hathaway HomeServices California Propertieslogo BHHS CAP

Berkshire Hathaway HomeServices California Properties is a part of Americana Holdings, the largest independently owned franchise in the Berkshire Hathaway HomeServices global network. Founded in 1985, Berkshire Hathaway HomeServices California Properties has grown to nearly 3,000 sales associates in close to 60 offices spanning the Central Coast to San Diego. Americana Holdings also includes Berkshire Hathaway HomeServices Arizona Properties and Berkshire Hathaway HomeServices Nevada Properties. For more information, visit

About zavvie

zavvie is a technology company that connects agents and their clients with iBuyers. zavvie’s Offer Optimizer™ Suite bridges the gap for consumers who may not be aware of all their options for selling. Currently operating in iBuyer markets and rapidly expanding, zavvie gives top brokerages and agents all they need to thrive by serving their clients in today’s evolving real estate landscape: easy to use tools, technology, training, marketing, and strategy. Discover more at zavvie Offer Optimizer™ received an Inman Innovator Award for Most Innovative Real Estate Technology, and the company is a graduate of the National Association of REALTORS® REach® program. For brokerages interested in licensing Offer Optimizer™ technology, visit

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Kevin Hawkins

Experienced Proptech and real estate public relations pro, Kevin is a  member of the Forbes Real Estate Council and has been named as one of the real estate industry’s most influential leaders for by Inman News. He is an award-winning writer and expert storyteller, and is the only non-journalist to have won two top writing awards from the National Association of Real Estate Editors.



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