Real estate agent survey reveals how home builders can increase sales

Written by Posted On Wednesday, 02 September 2020 16:42

Dallas area agents want the same access to new homes they have for existing homes

DALLAS, TX – September 2, 2020 – A new study shows real estate agents would sell more new homes if they were as easy to show as other homes listed for sale.

HomesUSA.com, America’s number one brokerage for new home sales, polled more than 4,000 agents who sold both new and resale homes in the Dallas-Ft. Worth area. A vast majority (86 percent) of agents responding said they would sell more new homes if they could show them outside of regular builder hours.

The survey also found that two digital real estate tools widely used to expedite showings by agents of existing homes are needed to increase agent sales of new homes. Three-in-four agents (74 percent) said if builders provided electronic key boxes and an online scheduling service, they would sell more new homes.

Ben White 600x400HomesUSA.com CEO Ben Caballero is a current Guinness World Record title holder who set a new record for home sales in Dallas-Ft. Worth last year. He says builders are missing a massive opportunity by not offering agents easier access.

“Real estate agents are nearly unanimous in what builder can do to help them sell new more homes. Agents need more flexibility scheduling and showing new homes,” said Caballero.

Agents pay additional fees to use these digital products, as these showing technologies enable them to be more productive. However, builders do not use these digital services with their new home offerings. This puts an unnecessary obstacle that discourages agents from showing new homes, the survey found.

“The first rule of selling is to make buying easy,” Caballero, who has sold more new homes than any other real estate agent in history, said. “Every impediment an agent encounters in showing a home reduces the foot traffic in that home. Unfortunately, some builders tell me that they would rather lose a sale than lose control of access to their homes.”

Caballero notes that it wasn’t too long ago when as buyer’s agent had to call the listing agent to schedule showings and then pick up a key from them.

A new study shows real estate agents would sell more new homes if they were as easy to show as other homes listed for sale.agentsanswers

HomesUSA.com, America’s number one brokerage for new home sales, polled more than 4,000 agents who sold both new and resale homes in the Dallas-Ft. Worth area. A vast majority (86 percent) of agents responding said they would sell more new homes if they could show them outside of regular builder hours.

The survey also found that two digital real estate tools widely used to expedite showings by agents of existing homes are needed to increase agent sales of new homes. Three-in-four agents (74 percent) said if builders provided electronic key boxes and an online scheduling service, they would sell more new homes.

HomesUSA.com CEO Ben Caballero is a current Guinness World Record title holder who set a new record for home sales in Dallas-Ft. Worth last year. He says builders are missing a massive opportunity by not offering agents easier access.

“Real estate agents are nearly unanimous in what builder can do to help them sell new more homes. Agents need more flexibility scheduling and showing new homes,” said Caballero.

Agents pay additional fees to use these digital products, as these showing technologies enable them to be more productive. However, builders do not use these digital services with their new home offerings. This puts an unnecessary obstacle that discourages agents from showing new homes, the survey found.

“The first rule of selling is to make buying easy,” Caballero, who has sold more new homes than any other real estate agent in history, said. “Every impediment an agent encounters in showing a home reduces the foot traffic in that home. Unfortunately, some builders tell me that they would rather lose a sale than lose control of access to their homes.”

Caballero notes that it wasn’t too long ago when as buyer’s agent had to call the listing agent to schedule showings and then pick up a key from them.

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Kevin Hawkins

Experienced Proptech and real estate public relations pro, Kevin is a  member of the Forbes Real Estate Council and has been named as one of the real estate industry’s most influential leaders for by Inman News. He is an award-winning writer and expert storyteller, and is the only non-journalist to have won two top writing awards from the National Association of Real Estate Editors.

 

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