Two Top Real Estate Teams Merge, Creating The Schemmel Soda Group

Written by Posted On Friday, 10 September 2021 10:14

SARASOTA, FLA. (September 2, 2021) — Premier Sotheby’s International Realty is pleased to announce that two leading real estate teams, the Schemmel Group and The Soda Group, have merged to become the Schemmel Soda Group. Combining the talents of experienced and highly skilled professionals who rank among the top REALTORS® in Sarasota and Manatee Counties, the new group will serve residential customers from the barrier islands and mainland waterfront to the area’s golf course communities, Lakewood Ranch, Palmer Ranch and beyond. 

The Schemmel Soda Group offers an unprecedented track record in several key market segments:

  • Closed and Pending Sales YTD 2021 of over $200 Million 
  • Highest Sale in Sarasota County YTD 2021
  • Highest Sale in Manatee County YTD 2021
  • Highest Closed Sale Volume in Lakewood Ranch 2020
  • Highest Sale in Lakewood Ranch/Lake Club (Pending Sale)
  • Highest Sale in Sanderling Club 2020 and YTD 2021
  • Highest Sale on Casey Key YTD 2021
  • Highest Sale on Longboat Key YTD 2021
  • Highest Sale on Siesta Key 2020
  • Highest Sale ever in Sarasota County
  • More sales over $10 million than any other agent
  • Highest closed sales volume in Palmer Ranch 2020
  • Highest closed sales volume in Palmer Ranch YTD 2021

The Schemmel Soda Group will continue to benefit from an affiliation with Premier Sotheby’s International Realty, the Florida Gulf Coast luxury leader and No. 2 affiliate in the Sotheby’s International Realty® global network.


“The dynamics of the luxury real estate market require a vastly higher level of service and support than just a few years ago. The combined forces of the Schemmel Soda Group not only expand market reach but provide customers with an extensive marketing and support team to ensure every opportunity and every customer need is not only met but exceeded.”

  • Craig Cerreta, managing broker, Premier Sotheby’s International Realty

“We have admired the Schemmels’ work ethic and style through the years. That is exactly how Jim and I run our business. It just makes sense to create a phenomenon in the real estate world — two top teams joining forces creating a powerhouse of knowledgeable and professional agents to be able to take advantage of our overlapping geographical areas.”

  • Donna Soda, Premier Sotheby’s International Realty

“Our team of consummate professionals represents the very best in our industry. With the power of The Soda Group in Lakewood Ranch and throughout the market, we will achieve unprecedented reach in Sarasota and Manatee counties while providing superior customer care and expert market intelligence for our valued clientele.”

– Joel Schemmel, Premier Sotheby’s International Realty

About Premier Sotheby’s International Realty

Headquartered in Naples, Florida, Premier Sotheby’s International Realty has over 1,400 professionals in over 40 locations throughout Florida and North Carolina. Premier Sotheby's International Realty also benefits from an association with the storied Sotheby's auction house, established in 1744. The brokerage is a division of The Lutgert Companies, a prominent member of Southwest Florida’s business community since 1964. For more information, visit

Data supplied is from the Stellar MLS and is deemed reliable but not guaranteed to be 100% accurate. 

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