Coldwell Banker United, REALTORS® and Russell & Jeffcoat Real Estate Join Forces, Rebranded as Coldwell Banker Residential Brokerage

Written by Posted On Friday, 17 June 2016 08:40

COLUMBIA (June 17, 2016) – Coldwell Banker United, REALTORS® in North and South Carolina and Russell & Jeffcoat Real Estate, the No. 1 brokerage in Columbia, S.C., have joined forces to become Coldwell Banker Residential Brokerage. The newly combined brokerage operates 28 offices and has 1,100 independent sales associates in Charlotte, N.C. and Columbia and Charleston, S.C.


“Russell & Jeffcoat and Coldwell Banker United, REALTORS are the two largest brokerages in Columbia, and combined, now enjoy considerable market share,” said Pauline Bennett, president of Coldwell Banker Residential Brokerage in the Carolinas. “Combining these two brokerages under one name puts us in a powerful position for continued growth, and brings new networking and referral opportunities to affiliated agents throughout the Carolinas, the nation and even globally.”


As part of Coldwell Banker, the agents from Russell & Jeffcoat will now have access to NRT’s innovative marketing programs, technology tools, educational support, and the industry’s strongest online marketing program for properties. Every day, Coldwell Banker Residential Brokerage properties are exposed to 16 million buyers on more than 725 high-traffic websites.


In addition, Coldwell Banker Residential Brokerage properties are now featured on, NRT’s powerhouse national website that boasted 22.3 million views in the first quarter of 2016 alone and features more than one million properties across the country. This intuitive and streamlined site makes it easier for home buyers and sellers to access the latest listings and neighborhood data — and connect with a respected real estate expert — right from a smartphone, tablet or desktop. The new site features Coldwell Banker® branded and MLS property listings in the regions the company serves.


NRT LLC acquired Coldwell Banker United, REALTORS® in April 2015 and Russell & Jeffcoat Real Estate in March 2016.  



Worldwide, the Coldwell Banker network includes 3,000 offices with nearly 85,000 sales associates. For more information or to view local properties, visit To learn more about a career in real estate or affiliating with Coldwell Banker, visit Coldwell Banker United, REALTORS® is a subsidiary of NRT LLC, the nation’s largest residential real estate brokerage company. 

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