ColdwellBankerHomes.com Generating More Buyer Leads Than Zillow.com

Written by Posted On Monday, 27 June 2016 05:50

Dallas/Fort Worth real estate company Coldwell Banker Residential Brokerage has experienced a significant growth in online traffic to the company’s website, ColdwellBankerHomes.com. The streamlined new site, which launched in December of last year, has generated nearly 42 million visits through the end of May 2016. That increased traffic has resulted in a significant spike in local buyer leads to affiliated agents. During the first quarter of 2016, buyer inquiries from the company’s website were up 107% compared to the same period last year and have now surpassed the number of buyer leads received from Zillow.com.

“The strength of ColdwellBankerHomes.com shows the success of our online strategies, and underlines the ability of affiliated agents to effectively market their clients’ properties to more buyers than ever before.” said Frank Obringer, president, Coldwell Banker Residential Brokerage, Dallas/Ft. Worth. “Coldwell Banker Residential Brokerage is an industry leader in online real estate marketing, and these results show that local buyers are increasingly choosing to use our website for the most up-to-date information, the best consumer experience and to reach out and immediately connect with sales associates here in the Metroplex.”

The site’s considerable growth in traffic can be attributed to its new, intuitive design, timely and relevant content, and an extensive investment in local, national and international search terms. Visitors to ColdwellBankerHomes.com can explore virtual tours, photos, property videos, community profiles, city and school reports, interactive maps, tips for buying and selling a home, and Coldwell Banker® property management and rental listings. Consumers can also request a report on their home’s value in today’s market.

Additionally, the consumer-centric design of ColdwellBankerHomes.com was built from a mobile-first perspective, which has resulted in a more efficient search process for home buyers. More than half of the traffic to the website comes from mobile devices, and the site seamlessly converts to desktop, smartphone and tablet formats for optimal viewing.

“We’ve built our reputation on local expertise, strength and knowledge that make things easier for home buyers, sellers and agents. We continue to focus on improving all aspects of home buying and selling, and the success of our new website is just one more example of how we’re leading the industry,” said Obringer.  

Coldwell Banker Residential Brokerage has 18 branch offices and more than 875 sales associates serving the people and communities of North Texas. To find an office or sales professional near you, or to view thousands of local listings, visit ColdwellBankerHomes.com. To learn more about a career in real estate or the advantages of affiliating with Coldwell Banker, visit CareersCB.com.

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