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The Grass is Not Always Greener in Real Estate

Written by Posted On Friday, 09 September 2016 07:57

Top-producing real estate agent joins competition, moves back to Coldwell Banker Residential Brokerage in seek of support and culture


COLUMBIA, SC (September 9, 2016) – Loretta Starr, like many top-producing real estate agents, was enticed by the competition. Looking for an environment to build a team and earn a higher commission, Starr was won over by the promises of the competing firm. 

An ambitious and successful agent, Starr produced $17.2 million* in sales volume in 2015. A well-rounded professional and member of the community, Starr was recognized with the 2015 Core Values Award, recognizing her ethics, integrity and community involvement. Her energy, passion for her career and above-and-beyond work ethic placed her among the company’s top agents and allowed her business to thrive under a growing referral network. In the midst of her growing success, Starr wanted to expand her network by building a team.  

She looked to a competing firm and in mid-June, she made the switch to a national firm. After just two short months, Starr returned.  She missed the sense of comradery and strong leadership in her Coldwell Banker Residential Brokerage office, particularly with her branch manager, Fred Reichardt. 

“Fred and I had a great working relationship and his leadership and personality made the office a strong and supportive team environment. I missed that when I switched brokerages and ultimately, that was a big part of why I came back,” said Starr. 

Starr rejoined Coldwell Banker Residential Brokerage’s Northeast office in late August, bringing her 21 listings with her. She now has a team of two other agents, which she plans to continue expanding. 

Starr may be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or by phone at 803.269.8363. More information, including current listings may be found at 

Coldwell Banker Residential Brokerage is a leading residential real estate brokerage company with 28 offices and more than 1,100 sales associates serving the communities of North and South Carolina. Worldwide, the Coldwell Banker network includes 3,000 offices with nearly 85,000 sales associates. Every day, Coldwell Banker Residential Brokerage properties are exposed to 16 million buyers on more than 725 high-traffic websites. For more information or to view local properties, visit To learn more about a career in real estate or affiliating with Coldwell Banker, visit Coldwell Banker Residential Brokerage is a subsidiary of NRT LLC, the nation’s largest residential real estate brokerage company. 


*Based on closed sales volume information in all price ranges as reported on September 6, 2016 for January 1-December 31, 2015, calculated by multiplying the number of buyer and/or seller sides by sales price.



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