Women in Real Estate
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If you’re a mom, you understand immediately that most large family initiatives, like moving, will naturally fall to you to research, coordinate and supervise, ensuring that all “i’s” are dotted, and the “t’s” are crossed. Who better, right?
If you’re in sales, then you know you have to keep your pipeline full of leads if you want to have a steady income. Does making cold calls, door knocking, and getting rejected over and over just leave you cold? If you’re nodding your head and wishing there was a way to keep that pipeline full without all the hard work of prospecting, then keep reading, because there is!
We’ve all made life-changing decisions by following our heart. We’ve been told that if we follow our heart and trust our instincts, we will find our passion, our true love, the life we were meant to live or the home of our dreams. Without conscious awareness our emotional stories and positive and negative experiences are playing out in the background of each of these decisions and largely affect the success of the ultimate outcome. Often, we are happy with the results.
As a real estate agent, we frequently focus on what niche we will work, but have you ever given any thought to who your ideal client actually is? If you’re of the mindset that you have to take every client that contacts you, you may be wasting a lot of your time and precious energy on clients who really aren’t a great fit for you.
It’s Thanksgiving week, and most people are getting ready to spend time with their family for the start of the busy holiday season. In your rush to get everything done, take time each day to be grateful and express your thanks to those who are helping you–whether it is at home, your assistant at work, or the check-out clerk at the grocery store.
We are in some form of communication almost every minute of the day. Whether it is talking in person, on the phone, by text or messenger, or even with your body language—humans are hardwired to communicate and express themselves. No matter how hard we attempt to express ourselves, if the person you’re in contact with is not fully listening, your message won’t get through.
I've been thinking a lot lately about the emotional side of selling... what I call the emotionality of moving. It's come about as I am working through the process to prepare for and apply to do my first TED Talk and after a recent guest spot on the HerMoney podcast with Jean Chatzky.
Do you have a nasty little inner critic living in your brain that fills your head with negative messages like, “You’re not smart enough to do that”, “what makes you think YOU can be successful”, “you’re not pretty enough, skinny enough, rich enough…you’re not enough.”
Well, this is it--the inevitable countdown to the end of the business year. You know what I’m talking about: It’s when we take a hard look at our sales numbers to see if we are going to hit our financial goals for the year. This is when you must take an honest inventory of your intended goals and your actual productivity--and review your excuses for failure if you didn’t meet your goals.
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When someone asks you what you do, is your answer “I sell real estate”? What does that really tell anyone? If you really want to differentiate yourself from your competitors, you need to answer that question in a way that shows your expertise on a hyperlocal level with statistics, trends and data in the area.
Feeling blue because you lost a listing to a competitor? If you are wondering why that happened, it may be the perfect time for a tune-up on your marketing materials, your wardrobe, and your attitude. Start with this question and be honest with the answer: “How do I show up?”
It’s time to take a good look at your numbers for the year. Not where you wanted to be? So, what are you telling yourself right now? Did you get a late start on the year? Did your market go south? Did your brain stay on permanent vacation after you came home from that week on the beach? The list can go on and on about why you aren’t on track to hit your goals this year—but the reality is, those are all excuses.
With 2019 quickly coming to a close, it’s time to start thinking about your business planning for the upcoming year. When you measure what you expect, you can back up and inspect how you got there…or not. As you focus on new business plans, new strategic initiatives, and fervent resolutions to finally lose that weight, or to get more money in savings, inspecting your progress will help you avoid defaulting to old habits.
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