There has never been more opportunity than there is today to dramatically accelerate growth using new digital marketing tools, the right business strategies, and a proper and effective mindset. I recently invited Ford Saeks to participate in an episode of “Opportunity Hour: Conversations with the Masters.” Our conversation was specific to business growth and how to accelerate momentum in marketing, sales, leadership and operations. No matter the size of your business or organization, you can dramatically accelerate growth when you have the right tools to do so.
But part of what separates business, organizations, and the leaders in charge from the growth they desire is this invisible but rather prominent gap. The desire to advance from where a business or organization is to where leaders and employees alike want it to be is a common characteristic among all those pushing to accelerate internal and external growth and finding a way…
Posted On Tuesday, 16 August 2022 00:00 Written by
The back-to-school process has begun and parents are focused on getting their kids ready for school, or are trying to deal with the new school schedules and how that puts pressure on their housing situation. Back to school is hectic, but the challenges of the possible functional obsolescence of their homes can be a bigger issue. Parents with children starting school, starting different schools, sharing bedrooms, the issues with bathrooms, and even the physical location of their house may now be best served by moving into a home than functions more effectively for the entire family. Despite higher home prices and interest rates, the value of addition space, bedrooms/bathrooms, and even location can be well worth the price! Ask anyone that has kids and only one bathroom on a school day! Inflation data shows inflation has come down a little, but still over 8%, which is well beyond acceptable, and…
Posted On Monday, 15 August 2022 00:00 Written by
Purchase applications picked up last week and we are seeing many people coming back into the market as preapprovals remain about the same as we saw this time last year. The largest number of returnees are those that were working with FHA, VA, USDA, and bond program loans, as they are seeing sellers becoming more open to accepting offers from these qualified buyers! I can’t stress enough the benefits of staying connected to your preapprovals, even the people who choose to stop looking because they grew tired of the hunt. The first week of August begins the next seven weeks of “back to school” around the country for my clients. It becomes a critical time to understand your specific market because many of the national numbers will not be reflective of local realities. Often, the weekend prior and the weekend after school starts, we see a slight slowdown in activity…
Posted On Monday, 08 August 2022 00:00 Written by
The National Football League consistently promotes the theme “Football is family.” This has been of significance to my family since the NFL has fulfilled that role for me for 62 years after I joined in 1960. With me on the field for 31 seasons, my family has watched with great interest my involvement. I’m not convinced too many families had the same interest. However, I have noticed many times that families do attend their home games. Thus, ‘team’ brings us all in the family together.
The NFL officiating family comprises crews whose lives are interwoven both in the season and after. The seven members in each crew know each other’s personal families and develop their own group culture. In each crew is a referee – the crew chief – who sets guidelines for each member of the crew. Each member of the crew has his/her own style but…
Posted On Friday, 05 August 2022 00:00 Written by
Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations.  If you are an executive or working professional in the marketing industry, this is likely music to your ears. Having new opportunities and unique ways to tell the story of an organization, product, or service demonstrates longevity in a career and exciting ways to live out your career passions. However, if you are a small or large business owner or executive in an industry looking to market a product or service, it likely drives you a bit insane trying to keep track of how to target customers, marketing effectively to them, and convert sales leads. Even the act of hiring an external marketing agency that provides you with the ROI you are looking for can be stressful.
Posted On Wednesday, 03 August 2022 00:00 Written by
The FED raised short term rates by 75bps as expected and the mortgage bond market approved of the measure by closing up by 47bps today. This move was “leaked” last week and was just a formality of hearing the official word today. In Jerome Powell’s remarks he signaled there would be a “slower pace” of further increases, likely meaning he thinks dropping down to 50bps at the next meeting and seeing what things look like moving forward. This is only half the story. Unemployment data and the first look at GDP numbers for the second quarter are this morning. Despite Janet Yellen’s repeated attempts to avoid the “R” word, it is likely we will have a negative growth number for the second quarter and that signals recession. Now, it’s only the Atlanta Fed forecasting a negative growth number and the official number will be only a first look this morning,…
Posted On Tuesday, 02 August 2022 00:00 Written by
You cave to peer pressure and put your name in a contest to ride a bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread.
This is what happened to my son, 10-year old Royal Hewlett, the other day at the world-famous Oakley Rodeo.  When I say “riding the bull”, it was actually a young neutered steer who will eventually grow up to be an ox, but that doesn’t make it any less intimidating to get on the bareback of a wild animal with longhorns trying to buck you off. The Hewlett’s are city folk who proudly wear our country cowboy hats, belt buckles and boots whenever we get the chance.  Having grown up spending summers in beautiful Pine Valley, just outside…
Posted On Thursday, 28 July 2022 00:00 Written by
Mindset is absolutely everything in this world we live in, and having a specific mindset in the professional world is a quantifiable asset. How we think on a daily basis determines our professional output, whether we are an entry-level employee, middle manager, or a C-suite business executive. Out of those categories, having a positive mindset about your industry as a business leader is perhaps one of the most critical, as business leaders make integral decisions that trickle down through an organization, directly impacting employees at all levels.
Technological Factors That Impact Your Business Mindset Of course, maintaining a positive and even transformative professional mindset as a business leader is not as simple as motivational videos and literature may make it seem. The world both inside and outside of your industry has a direct impact on your mindset. Common factors that may impact your professional mindset may include organizational culture,…
Posted On Tuesday, 26 July 2022 00:00 Written by
We have talked about the importance of following the data and knowing the facts. We have addressed how those in the mainstream media, social media “gurus”, and those just trying to generate clicks to support their revenue streams, all like to post big scary headlines without much regard for looking at the truth and the facts before they try and spin their fiction. Housing bubble, foreclosure wave, higher rates stopping purchases, first time buyers can’t afford houses, blah, blah, blah! It never seems to stop. Yes, home resales are off about 18% year over year. Fact, the resale volume is right about the same level of home resales prior to the pandemic. In other words, NORMAL!  Foreclosures and short sales are less than 1% of all transactions. So, what happened to the wave of foreclosures that were going to happen due to forbearance? I’ll tell you what happened, they paid…
Posted On Monday, 25 July 2022 00:00 Written by
Title IX is of particular interest to young people because it prohibits institutions that receive federal funding from excluding students from educational and athletic programs based on sex. In sports, this very literally means that whatever boys/men’s teams are in existence in a school there must be an equal opportunity for girls/women.
Title IX of the Civil Rights Act was signed into law on June 23, 1972 – 50 years ago last month by President Richard Nixon. We as a nation have been struggling with its interpretation ever since. In 1972 I was an inner-city high school principal in the middle of that struggle. My concern was finding enough money in our school’s athletic budget to fund sports that the girls weren’t playing but wanted to.  We didn’t have much schoolyard space but did have interest. How to do it? I remember a conversation I had at another school…
Posted On Friday, 22 July 2022 00:00 Written by
In part one, we asked an important question regarding the future of customer service technology: Can machines replace human customer service representatives and processes permanently if they find a way to make them empathetic? While machines, artificially intelligent applications, and other types of customer service software will only accelerate in its ability to better serve customers on all levels, it will disrupt the way things are currently done. This disruptive wave transforms the roles of those in customer service positions at organizations of all kinds, but with an Anticipatory mindset, you as a professional or business executive can get in front of these disruptions.
In a recent episode of my new “Opportunity Hour: Conversations with The Masters,” Shep Hyken shared a few examples: “Now there are companies out there that already have voice recognition technology able to authenticate a customer’s account with nearly 100% accuracy within 10 spoken words…
Posted On Tuesday, 19 July 2022 00:00 Written by
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