More and more mortgage and real estate professionals are connecting and posting on social media. Aside from the compliance issues you need to satisfy, you do need a game plan as to how, what, and why you are posting. There are some simple things I have found in making sure you are maximizing your benefits of the social media connections you make, while at the same time, you don’t end up driving people away from reading what you are sharing. When it comes to professional posts, keep them short, focused, and direct. Most of all, make it YOUR interpretation of what ever point you are trying to make. Simply sharing a post put together by your corporate marking department that everyone else in your company is going to share does NOT create differentiation, it makes you just like everyone else! You can share the story, just share the story in…
Posted On Monday, 29 August 2022 00:00 Written by
As the NFL nears the end of its 2022 pre-season, fans can hardly wait for the regular season to start. The real games start when the teams play their “first-string” players. For the preseason most every team has played its reserve players so as not to get their regular players injured. They call it the championship season since preseason games don’t count toward the playoffs.
While that system is OK for the regulars (those players in the high salary brackets) the fans aren’t thrilled that the cost of the tickets is still high and they are watching their team play with players who will be “cut” when preseason ends. You see, each team brings 100-plus players into their training camps so that during the preseason the coaches can evaluate them for a spot on their regular roster. That’s what fans are seeing in the preseason. Coaches then begin…
Posted On Friday, 26 August 2022 00:00 Written by
More and more each day people are finding it hard to trust the very things we all used to believe in. We used to trust those on the evening news. Nobody doubted for a second anything that came from the lips of Walter Cronkite as he told us the news each night. We trusted our national “experts” when they gave us information, and of course, we all believed the president when he spoke. Today the bias is so apparent that you know the beliefs of the people who are speaking just by the channel you are watching. You know the position of the author by the website its on or the social media group that either pushes it in the searches, or chooses to fact check it repeatedly, even after it’s proven accurate beyond all doubt, never a retraction or an admission of wrongdoing. I say all this because the…
Posted On Monday, 22 August 2022 00:00 Written by
There has never been more opportunity than there is today to dramatically accelerate growth using new digital marketing tools, the right business strategies, and a proper and effective mindset. I recently invited Ford Saeks to participate in an episode of “Opportunity Hour: Conversations with the Masters.” Our conversation was specific to business growth and how to accelerate momentum in marketing, sales, leadership and operations. No matter the size of your business or organization, you can dramatically accelerate growth when you have the right tools to do so.
But part of what separates business, organizations, and the leaders in charge from the growth they desire is this invisible but rather prominent gap. The desire to advance from where a business or organization is to where leaders and employees alike want it to be is a common characteristic among all those pushing to accelerate internal and external growth and finding a way…
Posted On Tuesday, 16 August 2022 00:00 Written by
The back-to-school process has begun and parents are focused on getting their kids ready for school, or are trying to deal with the new school schedules and how that puts pressure on their housing situation. Back to school is hectic, but the challenges of the possible functional obsolescence of their homes can be a bigger issue. Parents with children starting school, starting different schools, sharing bedrooms, the issues with bathrooms, and even the physical location of their house may now be best served by moving into a home than functions more effectively for the entire family. Despite higher home prices and interest rates, the value of addition space, bedrooms/bathrooms, and even location can be well worth the price! Ask anyone that has kids and only one bathroom on a school day! Inflation data shows inflation has come down a little, but still over 8%, which is well beyond acceptable, and…
Posted On Monday, 15 August 2022 00:00 Written by
Purchase applications picked up last week and we are seeing many people coming back into the market as preapprovals remain about the same as we saw this time last year. The largest number of returnees are those that were working with FHA, VA, USDA, and bond program loans, as they are seeing sellers becoming more open to accepting offers from these qualified buyers! I can’t stress enough the benefits of staying connected to your preapprovals, even the people who choose to stop looking because they grew tired of the hunt. The first week of August begins the next seven weeks of “back to school” around the country for my clients. It becomes a critical time to understand your specific market because many of the national numbers will not be reflective of local realities. Often, the weekend prior and the weekend after school starts, we see a slight slowdown in activity…
Posted On Monday, 08 August 2022 00:00 Written by
The National Football League consistently promotes the theme “Football is family.” This has been of significance to my family since the NFL has fulfilled that role for me for 62 years after I joined in 1960. With me on the field for 31 seasons, my family has watched with great interest my involvement. I’m not convinced too many families had the same interest. However, I have noticed many times that families do attend their home games. Thus, ‘team’ brings us all in the family together.
The NFL officiating family comprises crews whose lives are interwoven both in the season and after. The seven members in each crew know each other’s personal families and develop their own group culture. In each crew is a referee – the crew chief – who sets guidelines for each member of the crew. Each member of the crew has his/her own style but…
Posted On Friday, 05 August 2022 00:00 Written by
Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations.  If you are an executive or working professional in the marketing industry, this is likely music to your ears. Having new opportunities and unique ways to tell the story of an organization, product, or service demonstrates longevity in a career and exciting ways to live out your career passions. However, if you are a small or large business owner or executive in an industry looking to market a product or service, it likely drives you a bit insane trying to keep track of how to target customers, marketing effectively to them, and convert sales leads. Even the act of hiring an external marketing agency that provides you with the ROI you are looking for can be stressful.
Posted On Wednesday, 03 August 2022 00:00 Written by
The FED raised short term rates by 75bps as expected and the mortgage bond market approved of the measure by closing up by 47bps today. This move was “leaked” last week and was just a formality of hearing the official word today. In Jerome Powell’s remarks he signaled there would be a “slower pace” of further increases, likely meaning he thinks dropping down to 50bps at the next meeting and seeing what things look like moving forward. This is only half the story. Unemployment data and the first look at GDP numbers for the second quarter are this morning. Despite Janet Yellen’s repeated attempts to avoid the “R” word, it is likely we will have a negative growth number for the second quarter and that signals recession. Now, it’s only the Atlanta Fed forecasting a negative growth number and the official number will be only a first look this morning,…
Posted On Tuesday, 02 August 2022 00:00 Written by
You cave to peer pressure and put your name in a contest to ride a bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread.
This is what happened to my son, 10-year old Royal Hewlett, the other day at the world-famous Oakley Rodeo.  When I say “riding the bull”, it was actually a young neutered steer who will eventually grow up to be an ox, but that doesn’t make it any less intimidating to get on the bareback of a wild animal with longhorns trying to buck you off. The Hewlett’s are city folk who proudly wear our country cowboy hats, belt buckles and boots whenever we get the chance.  Having grown up spending summers in beautiful Pine Valley, just outside…
Posted On Thursday, 28 July 2022 00:00 Written by
Mindset is absolutely everything in this world we live in, and having a specific mindset in the professional world is a quantifiable asset. How we think on a daily basis determines our professional output, whether we are an entry-level employee, middle manager, or a C-suite business executive. Out of those categories, having a positive mindset about your industry as a business leader is perhaps one of the most critical, as business leaders make integral decisions that trickle down through an organization, directly impacting employees at all levels.
Technological Factors That Impact Your Business Mindset Of course, maintaining a positive and even transformative professional mindset as a business leader is not as simple as motivational videos and literature may make it seem. The world both inside and outside of your industry has a direct impact on your mindset. Common factors that may impact your professional mindset may include organizational culture,…
Posted On Tuesday, 26 July 2022 00:00 Written by
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