Directions You Can Develop Your Practice as a Real-Estate Agent

Written by Posted On Wednesday, 19 June 2019 08:57

The real estate industry is loaded with excellent business opportunities, and knowing how to take advantage of those opportunities might just get you places. It can be quite a challenge, but with the right business strategy and good timing, anything is possible.

There are so many outstanding directions you can develop your business in as a licensed, certified real estate agent.

If you want to reap financial and professional rewards of being a highly successful real estate agent, you need to create a visible, effective, and reputable online brand, choose the right technology and possibly even join the right brokerage, the options are endless.

In truth, it's hard to reach the stars as an unknown agent, but with some practical tips, you can develop name recognition and use smart marketing to achieve your realtor business goals.

Since modern technology and the internet do all the talking today, establishing your brand on the online real estate marketplace is a certain way to get where you want to be. Let’s delve deeper into how to do it.

Think about joining franchise brokerages

Joining franchise brokerages offers numerous benefits for your real estate practice, and it's perhaps the best place to start your business journey.

Since these brokerages are already well-established companies on a national level, they can give you the right insight into the market and sell their branding and methods that will make things work for you as a broker. This helps you with:

-Brand recognition – if you want your brand to be recognized, you must first gain credibility, and the best way to do so is working with a franchise, well-known, and trusted brokerages. You can use their brand name, signage as well as branded business cards in your marketing and advertisement.

-Tested training methods – since franchise brokerages are already successful, it's safe to say that their training regimes, practices, and methods are proven to be effective and extensive.

-Technology – one of the most important benefits for you as a new agent is that franchise brokerages offer access to the latest and most innovative technology, such as online marketing advertising, customer relationship management software, artificial intelligence, real estate chatbots, and so on.

These are valuable tools that will allow you to achieve your goals much easier and at a lower cost.

Select the right area to develop your real estate practice

One of the most important things you need to think about when determining the direction for your business is the area where you want to practice as a real estate agent. This has to be a very educated and wise decision, as it can build you up or tear you down.

It's essential to go with an area that already has a well-established real estate market so that it can provide for your real estate, strategic, marketing, and financial needs. When considering the area, here's what to keep in mind:

-Home proximity – choosing the area close to where you live makes your efforts more seamless, while it's also convenient for your clients and contacts, as it makes you more available during working hours.

-Demographics – the area has to be populated with potential buyers who are interested in the latest housing inventory and trends so that you can create opportunities and develop a suitable marketing direction.

-Local employers – whether you can count on a vigorous housing market and sustainable income will depend on the level of industrial development in your area.

-Market activity and average sale price – when expanding into new markets, market activity and average sale price play an essential role in making a successful transition. To sustain your efforts, do some research on turnover and price points in the targeted market.

Create a business plan

There are huge strategic advantages to creating a solid and effective business plan. The direction of your real estate practice depends on this plan, so lay out your market evaluation and examinations, budgets and goals, as this will help you lay the foundation for your business moves in the future.

Creating such a plan requires you to:

-Come up with a clear vision – recognize all market opportunities available and then use your knowledge, skills, and expertise to most effectively use those opportunities to your advantage.

-Assess your field of operations – the area where you practice your real estate services is your market, which means that there's a lot of business potential if you choose your area wisely. Get into things like local demographics feasibility, the average price of rents and sales, residential turnover and revenue, and market competition.

-Develop an effective strategy to generate and nurture leads – choose a specific and actionable lead generation strategy that will tend to your customers.

-Be realistic when it comes to finances – set up a financial plan that is achievable and realistic if you're to thrive in a competitive real estate market. Make educated moves when it comes to your personal and professional expenses.

Technology can help you achieve your goals

The real estate industry depends on the latest technology, just like any other modern industry.

We already mentioned artificial intelligence and real estate chatbots. AI can help you advertise the right products to the right buyers, eliminating the human factor from the equation.

When AI is combined with real estate chatbots, it can help gather important data regarding potential prospects. Clients get excellent customer service, their requests processed faster, and their satisfaction increased.

With the user-friendly, smart bot building platforms such as SnatchBot, you can easily build an industry-specific bot according to your exact needs and without any coding knowledge.

That chatbot can act as your virtual assistant, providing 24/7 services, quick answers, improving the efficiency of your entire business and allowing you to focus on more important things.

More importantly, real estate chatbots supported by AI are intuitive, and they can help grab the attention of your potential prospects, spark their interest, and help guide them in making the right decision. With such a useful tool in your hands, your job as a realtor will become much easier.


Real estate offers plenty of career opportunities, and if you know how to take advantage of them, your business will surely thrive. Keep in mind that having a good business plan, marketing strategy, and the right tech to execute them is what will get you ahead of the competition.

Whether you're a managing broker, a commercial realtor, investor, residential or commercial appraiser, property manager, leasing consultant and so on, it's the same thing. All you need is the right plan and a sense of timing, and the world can be yours.

Rate this item
(0 votes)
Vladimir Zivanovic

Let me introduce myself, I am an online marketing professional, I work as a Creative Writer and Marketing Team Leader for the (newly created) marketing agency, but I am also a passionate blogger interested in... well, everything!

I have a Master's Degree in English language and literature from the University of Belgrade, Serbia.

I've successfully published on LifeHack, Huffington Post, and Medium, and topics like green-living, money-saving tips and health-related news is something I deal with every day, and I have already published a lot of articles dealing with these subjects.

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.