Are You Really Ready to Sell?

Written by Posted On Sunday, 29 June 2014 13:03

When you put your home on the market, you may think you're really ready to sell, but if you're throwing roadblocks in front of buyers, you're really not ready at all.

When you're not really ready to sell, you tend to be unrealistic and say things to your friends, family and your real estate agent like this:

"I can sell it myself."

"My home is worth more than that."

"The buyer can fix things themselves."

"Let's price it higher, and see what happens."

Let's address these one at a time. About 15% of homes sold by their owners are successful. Sure you can sell it yourself, but your home is competing with listed properties that are effectively marketed and represented by professionals.

You may believe your home should be money in the bank. It should be worth more than you paid for it, it should never go down in value, and it should provide you with enough equity so you can trade up to another home, put your kids through college, retire, or meet some other financial goal.

There are times when you can really make out selling your home, and times when you won't meet your goals. If you stay in your home long enough to build equity (at least 4 years or more), don't take out equity loans or lines of credit, and you keep your home in good repair, you're likely to make some money when you sell.

Realistically, your home is only worth what a qualified buyer will pay for it today, not what it was worth yesterday or what it will be worth tomorrow.

Last, most buyers don't want to fix anything, so if your home needs work, you're cutting down on the number of buyers who will make offers on your home. That leaves you with only the buyers who want a bargain or a fixer-upper, which means you won't get top dollar for your home.

If you're serious about selling your home, you'll hire a professional to advise you and help you. A real estate professional will show you the current numbers and comparables and explain current market conditions and how they will impact your pricing and marketing strategies.

You're ready to sell if you're prepared to listen to your real estate professional and follow his or her advice. You're ready to sell if you're willing to do the hard work to make your home appeal strongly to buyers.

You're ready to sell if your price your home to current market conditions, not what you believe you deserve.

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Blanche Evans

"Blanche Evans is a true rainmaker who brings prosperity to everything she touches.” Jan Tardy, Tardy & Associates

I have extensive and award-winning experience in marketing, communications, journalism and art fields. I’m a self-starter who works well with others as well as independently, and I take great pride in my networking and teamwork skills.

Blanche founded evansEmedia.com in 2008 as a copywriting/marketing support firm using Adobe Creative Suite products. Clients include Petey Parker and Associates, Whispering Pines RV and Cabin Resort, Greater Greenville Association of REALTORS®, Better Homes and Gardens Real Estate, Prudential California Realty, MLS Listings of Northern California, Tardy & Associates, among others. See: www.evansemagazine.com, www.ggarmarketclick.com and www.peteyparkerenterprises.com.

Contact Blanche at: blanche@evansemedia.com

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