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Monday, 16 December 2019
Agent Resource Center
Agent Resource Center

Internet Leads and Prospecting

Written by Posted On Monday, 12 August 2019 05:00

Most Internet "Leads" are worthless. Many have long incubation periods. Keep this in mind when you consider purchasing leads from an unknown, or even a known source.

What leads me to believe that most Internet leads are worthless? Common sense and experience.

There are only 6 million transactions per year. I say again, there are only 6 million residential real estate transactions per year, and this is fairly consistent year after year. I have been telling this story since 2010. This will change in the future as the friction continues to be removed from the real estate transaction, but it is a fact of life today.

Most leads offered by lead generators and promoters are not "leads" at all, and many are sold to multiple people.

The portals such as Zillow and REALTOR dot com report together over 100 million unique visitors per month on their sites.

That is multiple hundreds of millions of "leads" per year with only 6 million transactions per year.

Rich Barton, Zillow Group CEO said in a recent interview:

"Let's not kid ourselves. You guys absolutely know that. Those people who are just being entertained are wasting your agent's time."

Read 1345 times Last modified on Tuesday, 13 August 2019 10:43
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Saul Klein

In 1948, doctors told my father that his life aboard submarines on war patrol in the South Pacific and the depth charging he experienced had rendered him sterile. Although controversial and not widely applied, he was treated with an Ayurvedic therapy called “shivambu.” If you are unfamiliar with this term, I recommend you Google it because against all odds, I came to exist.

That was a loony segue into my life but is a fitting precursor to a career that would be just as incredible.

Like my father, I joined the Navy. However, due to a medical inconvenience, I was honorably discharged after 6 years of commissioned service, all on Sea Duty. This was an opportune misfortune that led me down the path to a successful career in real estate. Both my father and grandfather flirted in real estate brokering and flipping part-time, and I followed suit but making a lifelong career out of it.

With over 40 years in real estate, it is impossible to talk about my experiences in this small window. But I can proudly say that I am well-recognized as an industry pioneer, especially in real estate syndication and education, and one of the few luminaries that paved the way for real estate’s transition to the online world.

Some highlights of my life’s work:
● Co-created ePRO, technology certification course that certified 70,000 students
● Created the first online communities for real estate professionals to network, learn, and sell
● Created "Opt Out" Listing Syndication, aggregating over 1.4 Million Listings in 18 months
● Built the #2 National Listing Syndication Service, Point2 Technologies, sold to Yardi in 2010
● Founder of the California Association of Buyer’s Agents
● Member of the first REALTOR.com Team, pre-IPO, responsible for obtaining first 500,000 listings
● Helped Zillow and Trulia build up their MLS data inventory

Today I continue to lead efforts that bring new technologies to the real estate industry. Feel free to reach out and learn more.

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