Editor's Blog
From Geoffrey Moore's marketing classic, "Crossing the Chasm." Which are you?(Innovator, Early Adopter, Early Majority, Late Majority, Laggard) The "Chasm" begins after the last Early Adopter adopts the new technology. Tech companies that fail, often fail, according to Moore, because they get to market too soon. The Innovators will try…
What do you know about organized real estate? We have three distinct levels of REALTOR Associations...National, State and Local. All are separately owned and operated. The owner of the REALTOR Mark is the National Association of REALTORS. All levels of REALTOR Associations are bond together by something referred to as…
The Planning Process should:• Consider the Values, Vision and Mission of the organization(s)• Consider the issues of the members, the organization, and the industry• Consider the organization(s) Strengths, Weaknesses, Opportunities and Threats• Develop Key Results Area and Key Performance Indicators (KPIs) When Planning at an Association, always keep in mind…
How fast do you respond to client/customer communications? Today's Consumers want it all, and they want it now...and often, they want it for nothing. "From response times, to email, chat and product delivery tracking, consumers want it now. They demand immediacy. Based on a survey of over 25,000 businesses, the…
From Geoffrey Moore's marketing classic, "Crossing the Chasm." Which are you?(Innovator, Early Adopter, Early Majority, Late Majority, Laggard) The "Chasm" begins after the last Early Adopter adopts the new technology. Tech companies that fail, often fail, according to Moore, because they get to market too soon. The Innovators will try…
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There is a big difference between evolving change, and a Paradigm Shift. A Paradigm is a model, a set of rules...how something is done. Paradigms are everywhere. There is a paradigm of football, and then there is a paradigm of American Football. Paradigm Shifts - A Fundamental Shift in the…
Derivative Works Works Created From Your Data "Packaging up and licensing data is the most direct form of information monetization, but there are other ways to generate revenue from information by infusing it into products and services, or using it to develop new goods and services." Douglas Laney, Infonomics Note:…
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