Editor's Blog
MLS is again under attack (What else is new?) I wrote about the evolution and the future of MLS in 2008 in a paper entitled "MLS Today and MLS Tomorrow...The reports of my death are greatly exaggerated." To understand where MLS is today and where it may be headed, requires…
How do your clients choose a title insurance company (or do you choose it for them)? How do you choose a title representative (and title company) to recommend to your clients? "Shopping for title insurance is reasonably good advice, but few consumers ever come to closing prepared to shop title…
From Geoffrey Moore's marketing classic, "Crossing the Chasm." Which are you?(Innovator, Early Adopter, Early Majority, Late Majority, Laggard) The "Chasm" begins after the last Early Adopter adopts the new technology. Tech companies that fail, often fail, according to Moore, because they get to market too soon. The Innovators will try…
What do you know about organized real estate? We have three distinct levels of REALTOR Associations...National, State and Local. All are separately owned and operated. The owner of the REALTOR Mark is the National Association of REALTORS. All levels of REALTOR Associations are bond together by something referred to as…
The Planning Process should:• Consider the Values, Vision and Mission of the organization(s)• Consider the issues of the members, the organization, and the industry• Consider the organization(s) Strengths, Weaknesses, Opportunities and Threats• Develop Key Results Area and Key Performance Indicators (KPIs) When Planning at an Association, always keep in mind…
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How fast do you respond to client/customer communications? Today's Consumers want it all, and they want it now...and often, they want it for nothing. "From response times, to email, chat and product delivery tracking, consumers want it now. They demand immediacy. Based on a survey of over 25,000 businesses, the…
From Geoffrey Moore's marketing classic, "Crossing the Chasm." Which are you?(Innovator, Early Adopter, Early Majority, Late Majority, Laggard) The "Chasm" begins after the last Early Adopter adopts the new technology. Tech companies that fail, often fail, according to Moore, because they get to market too soon. The Innovators will try…
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