The Power is the Process, Not the PRICE!

Written by Posted On Monday, 01 March 2021 00:00

The fall in bond prices and the rise in rates continue. Awareness of things we control and those we don’t are now significant. Seeing the opportunity of the situation is critical!

We don’t control rates, but do control the process we provide and the value that process brings to those we serve! NOBODY in this market has the best price; that left a few weeks ago, now all we have is our commitment to our process and the benefits our process provides!

In a rising rate environment, the ability to be correct, quick, and close in 30 days or less is the VALUE, because the cost of money rises over TIME

Your fully documented pre-approval and the ability for your buyers to present an offer that will close in 30 days or less can now be worth more than a higher offer to a seller facing the cost of higher rates due to a longer loan lock or delay in their next purchase!

A listing agent and a seller can see the benefits of speed and time, manifest in a lower cost to finance their next home. The velocity of money is real; the cost of delay can be felt for decades!

Make it known why your process makes it possible to lock in a lower rate, close in fewer days, and allow for everyone involved benefiting because of your PROCESS!

 Talk to your buyers, their agent, the listing agent, and even the seller. Have a video that details your process that you can share with everyone that talks about PROCESS over PRICE! Now more than ever because the best price is GONE for now but the need to buy continues!

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Michael White

After 18 years working in all phases of mortgage originations, Mike left day to day originations to start his consulting and coaching company. Now, more than 18+ years later, Mike is working with clients across the country in all markets, big and small, that have generated more than three billion dollars in loan originations within a year.

Mike teaches a system that is focused on time management, action planning, marketing a message, and creating value for both clients and referral sources alike. Quite simply, providing more value leads to more opportunities, more income, less time, and a systematic approach that begs to be duplicated.


By breaking down individual aspects of the mortgage business and providing a step by step approach to creating a consistent flow of opportunities that can lead to a highly successful mortgage practice. That is why people who incorporate these strategies out produce the national averages by almost 3 to 1!

Fundamentals and simple strategies provide day to day activities that help provide a “scheduled success” philosophy. It’s all about identifying, targeting, and establishing profitable referral relationships using exceptional value to keep you in the center of your own referral triangle.

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