So much information about how bad the market is or how interest rates are going higher and that is going to kill the market. Well, those are EXCUSES made by the many who refuse to do what is needed to WIN! And believe me, people out there are WINNING every single day!
Higher home prices are not stopping buyers from buying. Higher interest rates are not stopping people from buying. Inventory, or the supposed lack of inventory, is not stopping people from buying houses. Those that are winning are working, while those that aren’t are whining! You can make excuses, but they won’t help you win.
We have talked to this point over and over, and yet it seems some have missed it. You must find what is winning in your market and share the strategy so they can win, and YOU can win! Every day there is incredible opportunity to share winning strategies and secure your deals. What has been winning?
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• Focus on the quality of the pre-approval and the speed with which you can close! Being ready and turning a file quickly can win deals!
• Have your buyers ready to make their best offer, and it isn’t always about the most money, it can be how confident they are in the closing and how quickly you can get it done.
• Teaching your people that life isn’t about rates, its about PAYMENTS! There are many ways you can lower your borrowers’ total payments, it’s not just about the rate!
• Credit scores can lower more than just the cost of the loan, PMI and homeowners’ insurance benefit as well. Don’t forget the possibility of your PMI Representative helping you explain how to lower that cost while people are shopping or preparing to buy a house.
You can whine or you can WIN! To learn more about winning: IMTcoaching.com
