The real estate industry has its own effective ways of advertising. There are certain promotion trends that are popular with developers. Each company wants to stand out from the background not only of its competitors, but also advertising of other goods and services. For this reason, it is increasingly possible to see a variety of creative ideas in housing advertising. Subsequently, maintaining a profile on a social network requires the creation of an instagram highlight covers. It is very important to follow  relevant issues in the advertising of a particular industry and use it in your practice

#1 Don’t Post an Image at Home

Showing the house is not always relevant. This is justified if the appearance of the house is a competitive advantage. For example, the facade looks great in the evening or has an unusual design. Visualization will perfectly replace the image - a well-chosen image that will convey the essence of the advertising offer. Such a solution is more interesting for the audience than a banal demonstration of a construction site, because it is:

• intriguing;
• attracts and holds attention;
• clearly stands out and looks advantageous against the background of standard advertising of competitors and the information field as a whole.

#2 Show the Tenants Busy with Household Chores

Why not make the target audience the protagonists of advertising? It is clear that all people are different and it is impossible to portray something similar to everyone. The main thing is to show what will be typical for the majority. For example, pleasant household chores that happy owners do in a new, comfortable apartment. 

Also, using the image of a person, you can sell the idea of "emotions from a purchase." Only offer not a vague “happiness”, but feelings experienced from specific events: dinner with the family, furnishing an apartment, inviting guests to a housewarming party, etc. It is necessary to think carefully about what you offer so pleasant for the newly minted owners of the apartment, and reflect this in advertising.

#3 Don’t Use Photographs, but Draw Illustrations

Sometimes the problem is that a photo, even bought on stock, can be used by a competitor. This happens due to the fact that there are not so many high-quality stocks and suitable clipart. Another common problem is that there is simply not one photo that is suitable for an advertising message. To achieve uniqueness and reflect the essence of the proposal, you can create an illustration or photo collage.

#4 Use the Images of Pets

Sometimes the protagonists of outdoor real estate advertising are pets. Following the furious popularity of cats on the Internet, advertisers began to place cute little animals on banners and billboards.

What idea carries a fluffy image, sometimes it is difficult to make out. Well, in general, a pet symbolizes warmth, comfort, harmony, and leads to a pleasant thought that someone is waiting for you at home.

In Consequence…

You can apply one or several of the described trends in your advertising without reinventing the wheel or put your creative hand and create a new trend that everyone else will follow. Try, experiment, be creative and you will certainly find your signature and effective technique.