Your Message Matters

Written by Posted On Monday, 04 December 2023 00:00

Just a couple of weeks left to get deals in and get them closed before the end of the year! Those coming in to start the process may be few, but they are serious! Buyers coming in today will also have a short window of opportunity as other potential buyers choose to sit on the sidelines in December and “wait until after the holidays” before getting back into the search! Those who make this choice could be costing themselves dearly! Here are a few things to think about:

  1. With people putting off the search, there is less competition in the market for those available homes.
  2. Seller’s that will show their homes in December are likely serious about selling and more likely to negotiate key points of the deal if you can close quickly!
  3. With new buyers entering the current market and those who will re-enter the market in January, individual buyers will face more competition for each house, and sellers will notice!
  4. What is the cost of waiting as home prices continue to climb?

The message must be clear! NOW is a great time to get out and buy a house! While others are sharing stories about how now is not a great time to buy, or that “nobody” wants to put a deal together during the holidays, or that it’s too late to get a deal done by the end of the year; YOU have a chance to share the message of “I can” and “I can help YOU get it done! 

How many people can you help get it done before the end of the year? One team I work with set a goal the week before Thanksgiving (maybe I pushed them into it) of combing their pre-approvals of those who had been less active in their search and share with them the opportunity to get a deal done by the end of the year. We set a target of adding 10 new deals to close in December. As of today, they have 9 deals in the pipeline so far, with 15 days to go! Things that can be accomplished when you understand that YOUR MESSAGE MATTERS!

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Michael White

After 18 years working in all phases of mortgage originations, Mike left day to day originations to start his consulting and coaching company. Now, more than 18+ years later, Mike is working with clients across the country in all markets, big and small, that have generated more than three billion dollars in loan originations within a year.

Mike teaches a system that is focused on time management, action planning, marketing a message, and creating value for both clients and referral sources alike. Quite simply, providing more value leads to more opportunities, more income, less time, and a systematic approach that begs to be duplicated.


By breaking down individual aspects of the mortgage business and providing a step by step approach to creating a consistent flow of opportunities that can lead to a highly successful mortgage practice. That is why people who incorporate these strategies out produce the national averages by almost 3 to 1!

Fundamentals and simple strategies provide day to day activities that help provide a “scheduled success” philosophy. It’s all about identifying, targeting, and establishing profitable referral relationships using exceptional value to keep you in the center of your own referral triangle.

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