The First Contact is EVERYTHING!

Written by Posted On Monday, 12 February 2024 00:00

 

I have said it before, but it is worth repeating, how you handle that first interaction with a prospect can vastly improve your conversion rates. Why is this important? Because improving your conversion rates amounts to free money! You work so hard to generate an opportunity, why not spend just a little time refining your process and improve your conversion rates? Scary part is, too many originators, managers, and companies don’t track this important information, much less put steps in place to improve it! So, if you aren’t tracking, or know what to track, here is what I suggest you look at. Initial contact, preapproval, contract, and of course, closings. You may have different terms, but you get the idea.

Of all of these, the initial contact can be the biggest and best place to improve your process to increase your overall conversion rates. This contact sets the stage and paints the picture for the client on how you work, what is needed, and the path to be taken that will complete the process for that client that meets or exceeds initial expectations! They say that you never get a second chance to make a first impression; in the mortgage business, if the first impression is bad, you will NEVER get that second chance! Some key factors in that first contact are: 

  • How did they come to call you?
  • Give them five minutes to share with you what they are looking to do.
  • Ask them if they are looking for specific or generic information?
  • If specific, share with them the documentation needed to do that and schedule a time for them to get that to you.
  • Share the benefits of following your plan, and the potential consequences if they don’t.
  • Schedule the next point of follow-up and preferred method of communication!
  • Call the referral source and thank them for the referral and share when your next follow-up is scheduled.

How you handle that first contact matters. If you would like help with this, please just email me: This email address is being protected from spambots. You need JavaScript enabled to view it. and let’s talk about it!

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Michael White

After 18 years working in all phases of mortgage originations, Mike left day to day originations to start his consulting and coaching company. Now, more than 18+ years later, Mike is working with clients across the country in all markets, big and small, that have generated more than three billion dollars in loan originations within a year.

Mike teaches a system that is focused on time management, action planning, marketing a message, and creating value for both clients and referral sources alike. Quite simply, providing more value leads to more opportunities, more income, less time, and a systematic approach that begs to be duplicated.

 

By breaking down individual aspects of the mortgage business and providing a step by step approach to creating a consistent flow of opportunities that can lead to a highly successful mortgage practice. That is why people who incorporate these strategies out produce the national averages by almost 3 to 1!

Fundamentals and simple strategies provide day to day activities that help provide a “scheduled success” philosophy. It’s all about identifying, targeting, and establishing profitable referral relationships using exceptional value to keep you in the center of your own referral triangle. 

 

https://www.imtcoaching.com/

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