How 90 Days Can Help Make Your Year!

Written by Posted On Monday, 20 May 2024 00:00
How 90 Days Can Help Make Your Year! Image by pikisuperstar on Freepik

I am a big believer in business planning and success scheduling. My entire coaching philosophy is rooted in these two prime building blocks. While your annual business plan can create a structure and vision for the entire year, I like to work in three mini-90-day plans that help allow for local market trends and aspects of business that is also based on seasonal awareness. The first 90-day plan runs from about the third week of January through the April 15th tax filing deadline.

The second 90-day plan runs from your local calendar from about two weeks before the schools let out for the year in your area, until about three weeks after they return back to school. This really depends on your local area because these times really deviate significantly around the country. Some kids get out in May and return early August; while others get out in late June and go back after Labor Day! In some cases, there might not be much of a gap between plans.

The third 90-day plan runs from about September 15th through the last day in December you can take a loan application and get it closed before the end of the year, say December 15th or so. This will vary depending on your access to programs and your own ability to expedite a file.

While I don’t have to space here to go into details on all of these, if you have followed these blog posts you have already seen these strategies. For today, lets just take a quick look at the second 90-day block and the components you will need to address:

•  End of school and return to school dates.

•  Your personal summer availability.

•  Your team members time off requirements.

•  Your referral partner vacation schedules.

•  All holidays and community event schedules.

Without having this information, it is difficult for you to navigate time off and the opportunities the summer will present you! The ability to have a schedule and plan in place will help you take advantage of all of the summer opportunities, both personal and professional. Without it, you could really miss out!

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Michael White

After 18 years working in all phases of mortgage originations, Mike left day to day originations to start his consulting and coaching company. Now, more than 18+ years later, Mike is working with clients across the country in all markets, big and small, that have generated more than three billion dollars in loan originations within a year.

Mike teaches a system that is focused on time management, action planning, marketing a message, and creating value for both clients and referral sources alike. Quite simply, providing more value leads to more opportunities, more income, less time, and a systematic approach that begs to be duplicated.


By breaking down individual aspects of the mortgage business and providing a step by step approach to creating a consistent flow of opportunities that can lead to a highly successful mortgage practice. That is why people who incorporate these strategies out produce the national averages by almost 3 to 1!

Fundamentals and simple strategies provide day to day activities that help provide a “scheduled success” philosophy. It’s all about identifying, targeting, and establishing profitable referral relationships using exceptional value to keep you in the center of your own referral triangle.

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