How pushing a car is related to driving sales!

Written by Posted On Thursday, 23 May 2024 00:00

Pushing a car and driving new business have some interesting parallels. Effort, strategy and momentum are all required. Here are some interesting analogies to consider in real estate sales:

  1. Initial effort:

Pushing a car: The hardest part is getting the car to start moving from a standstill. This requires a ton of effort and perseverance.

Sales and business: The initial stages of building a real estate or any other business requires a ton of effort.

  1. Building momentum:

Pushing a car: Once the car starts moving, it becomes easier to push. Less effort is needed once the momentum is built.

Sales and business: Once you start building up clients and closing deals, the effort needed to sustain growth typically decreases. Word-of-mouth, repeat clients and a strong reputation all stem from momentum in real estate.

  1. Overcoming obstacles:

Pushing a car: Encountering obstacles like a hill, requires extra effort.

Sales and business: Challenges are faced all the time - market competition, economic downturns and changing client needs are just a few real estate examples.

My personal take: When you think you can't do something, that's exactly when you should take on the challenge. I'm 51 years old. I've overcome so many obstacles in my life (with many recent personal losses) and I recently pushed a car as part of a fitness challenge! Yes, the same girl who had back surgery as a child, and was told, "be careful," "don't do it" most of her life.

In sales, business and life, we will always be faced with challenges. There will always be uphill battles. It's what we do to overcome those battles (usually found in our own mind) that creates the outcome. Do we push through it or tell ourselves we can't? When I pushed a car, I learned about my true underlying strength, despite the voices in my head. Pushing a car was not at all what it seemed. It was easy once the momentum was built and wheels were in motion. Going up the hill was tough but worth it. I stuck through it. I wasn't sure I could, but did. Remember to challenge your own limits often!

In conclusion, sales and business matters are similar to this experience. When we are not getting the result we want, we need to keep going. We need to find what works and be consistent each day no matter the obstacle ahead. Keep putting one foot in front of the other. Find those individuals that support our journey and literally keep pushing.


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Nicole Attias

Nicole Attias is the owner of Prospect2Win. Prospect2Win is a sales-based company in Canada that is dedicated to helping businesses get in the door through cold calling and presentation training. Nicole facilitates workshops and webinars for real estate agents and various real estate boards. Contact – [email protected]

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