Today’s buzz is all about the “new” real estate market. Given the rise in interest rates, the recent and ongoing scarcity of housing inventory and the skyrocketing costs for new construction impacted by the pandemic, for most of the industry this is a “new” and changing market When the market tightens up, it’s the perfect time to refresh and replace old, tired tools with exciting new options that allow immediate service connections with simplicity and effectiveness And with change comes opportunity!  These new resources and platforms that connect are now seamlessly directed to provide the ultimate customer connection and are far easier, faster and economical than the historically useful but dated platforms that give smart agents the competitive edge. So, what’s old that is now new? Let’s review a few oldies that have been “kicked up a notch” to better serve your customers and clients: Video Connection – Remember in…
Posted On Thursday, 15 December 2022 09:23 Written by
“Mortgage rates dropped even further this week as two main factors affecting today’s mortgage market became more favorable. Inflation continued to ease while the Federal Reserve switched to a smaller interest rate hike. As a result, according to Freddie Mac, the 30-year fixed mortgage rate fell to 6.31% from 6.33% the previous week. The monthly mortgage payment for a home loan of $400,000 is currently $2,480 compared to $2,680 five weeks ago when rates were above the 7% threshold. Although mortgage rates are more than double those of a year ago, home prices continue to be higher than the previous year due to limited inventory. Looking at the housing supply by income level, buyers earning $75,000 face the most significant housing shortage compared to any other income group. In a balanced market, these buyers should be able to afford half of the homes listed for sale. However, these middle-income buyers…
Posted On Thursday, 15 December 2022 10:25 Written by
Mark Seiden was born to become a real estate leader and professional coach. As a graduate of Cornell University with post-graduate credentials from the University of California-Berkley, he began his career in 1993 at Lois Seiden Real Estate of Westchester County, New York, and was the agency's top agent each year until it was sold in 1997.  He continued his ascent by earning a position as the Number 1 Agent for all of Westchester County at Coldwell Banker Residential Brokerage for five consecutive years (1997-2002). In 2003, he founded Mark J. Seiden Real Estate, Inc., rebranding it as the Mark Seiden Real Estate Team in 2008.  Since 2004, Mark was and continues to be ranked among the Top 3 Agents for selling single-family homes in all of Westchester/Putnam Counties (over 10,000 agents) - ranking Number 1 in 2008, 2014 and 2015.  A natural mentor and gifted communicator, Mark and his…
Posted On Thursday, 15 December 2022 00:00 Written by
Third-party perspective and comparing one’s self to others is how we as human beings maintain a frame of reference regarding a goal we are working toward. Also known as “benchmarking,” this process of comparative analysis may benefit you as a Formula 1 race car driver or a marathon runner, but it in no way helps you reach the significance many business leaders or entrepreneurs hope to achieve. What I have come to find in the decades I have helped business leaders, CEOs, and entrepreneurs is that the act of benchmarking in business is a hindrance, as it does not give you and your organization that motivation to push harder. Instead, what happens time and again is a business leader looks at their competitor’s product, service, or process and consciously or often unconsciously ends up mimicking it!
Why does this happen, and how can you as a leader resist the urge to benchmark…
Posted On Tuesday, 13 December 2022 00:00 Written by
It appears that cold calling Realtors is back front and center with those mortgage people who never learned how to establish and build relationships. The ads and clips on social media hyping the possible rewards of making “100 calls a day” to agents in your market trying to establish a contact and a potential relationship are enough to give anyone pause to ask a few questions, like: 1. Are there even 100 Realtors in your market worth talking too? 2. Do you know who these people are and what their production is? 3. Do they control any business you would be interested in? 4. Are they more focused on listings or buyers? 5. Do they have a team or are they part of a team? 6. Does their company or branch already have a committed relationship? 7. How many other lenders are doing the exact same thing? 8. What are…
Posted On Monday, 12 December 2022 00:00 Written by
Hard Trends have three distinct categories — demographics, regulation, and technology — each of which help you find certainty in an uncertain world. While all are vital, demographics are quickly taking precedence, and one in specific will greatly impact business in the near future. In my recent Opportunity Hour: Conversations with the Masters, I interviewed Jason Dorsey, a behavioral researcher and Anticipatory Leader who has led more than a hundred groundbreaking behavioral research studies globally. His passion is uncovering hidden behavioral trends that other Anticipatory Leaders can use to drive measurable results. In authoring his newest bestselling book, titled Zconomy: How Gen Z Will Change the Future of Business — and What to Do About It, Jason reveals the ways in which business leaders can adapt to the dynamic nature of a generation that is unlike all the others currently in the workforce. Together, he and I unboxed common characteristics of Gen Z…
Posted On Tuesday, 06 December 2022 00:00 Written by
December can be very exciting as well as frustrating; it’s really a choice. With all the holiday celebrations, completing the old year while preparing for the new one can get very complicated if you don’t take time to prepare and prioritize!  We deal with an overcrowded social schedule, serious demands placed on our professional obligations, the end of year for our numbers, our referral partner’s numbers, and all the emotions that go with them. One of the keys to help manage and actually enjoy these last days of 2022 is at your fingertips; just prioritize and schedule the things you want and need to get done in advance, and don’t fall victim to “slipping in” additional commitments of your time and energy! First list is the list of family and friend commitments. Parties and gathering Concerts Traditions both old and new Undivided attention Celebrations Now comes the professional obligations Professional…
Posted On Monday, 05 December 2022 00:00 Written by
It was nice to see both rates and applications rebound this past week. Contrary to what many in the mainstream media would have you believe, the housing market isn’t collapsing, and mortgage applications have improved. I expect that this trend will continue in the weeks to come, but we are far from a stable market, so if your clients are tight on the payment, it’s always best to lock and protect the deal because we can always refinance later. For those of you that are working this weekend, it is important to be visible! Get out to every open house you can find, stop in at real estate offices, go live on social media, and just be certain that you maintain personal contact with your people. Now more than ever, personal connections generate opportunities!  Last thought for this week is to be sure you start sharing with everyone the last…
Posted On Monday, 28 November 2022 00:00 Written by
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