Data has quickly become as valuable as gold to many businesses and organizations, especially with how many products and services have evolved to be more digital than not. If we think back to merely a decade ago, or perhaps even a little farther, we already had early iterations of smartphones, tablets, and other mobile devices while computers and the Internet had quickly become a staple in our everyday lives.
In the early years of the Internet, and leading up to the days of mobile devices, collecting and analyzing data was a slow process. Information had to be stored somewhere, and companies often outsourced this storage to remote servers for later review. Keep in mind that data was a lot simpler years ago, as much of it wasn’t needed the moment it was collected, but, instead, it was leveraged each quarter when discussing sales, customer behaviors, and new marketing…
Posted On Tuesday, 14 June 2022 00:00 Written by
When opportunity knocks, answer the door!!! As the mortgage industry goes through another series of changes, you need to know how to take advantage of these changes.  We have talked about the purchase to refinance balance for all originators. Never has that balance swung so far to the refinance side, then back to the purchase side, that this has been a challenge for some to navigate.  There have been thousands of layoffs industry wide, some good people who have lost their jobs because their companies were not ready for the shift in business. Many licensed originators, LOAs, processors, underwriters, closers, and support people who could be a HUGE benefit to any thriving mortgage branch or company. Are YOU prepared to take advantage of this opportunity? The new reality is you need to be strong in the PURCHASE arena and setting coffee appointments with Realtors® and buying leads is NOT going to get…
Posted On Monday, 13 June 2022 00:00 Written by
Augmented reality has seemingly had its “time and place” in our lives in the past decade, most notably through interactive games like Pokemon Go or other geocaching applications. So many business professionals and general consumers have filed it under the label of a luxury item that it is only good for entertainment purposes. But little do many who turn a blind eye to the powers of A.R. know that there is a whole growing and disruptive world outside of this physical one we call home. A.R. is not “just a passing fad” or “some type of video game”; it has transitioned recently from a digital technological concept to a diverse and disruptive application implemented in so many different ways available to us.
From GPS systems to smart refrigerators, so many versatile technologies and characteristics of those technologies make up the concept of A.R. But the most notable environment…
Posted On Tuesday, 07 June 2022 00:00 Written by
It is very hard for markets to find their way when those in power and in control are just so WRONG all the time. When the former FED Chair and now Treasury Secretary Janet Yellen, someone who should know things about economic issues, absolutely gets inflation so incredibly wrong that she states that the only cure is for the government to spend trillions more dollars, even well after just about everyone else had given up the whole “transitory” nonsense. It gives people pause to think about how she would be so far off the reality we are experiencing now. When the current FED Chair Jerome Powell, the original author of the whole, “inflation is transitory” myth, tries to work himself out of the corner he painted himself into, by slow rolling raising interest rates and pushing congress to abandon the thoughts of continued spending trillions more dollars; it just makes…
Posted On Monday, 06 June 2022 00:00 Written by
Cleve Gaddis On How To Become The Master Of Virtual Real Estate To Convert More Prospects, How To Give Your Team Structure To Move From Lead Accountability To Lead Awareness [VIDEO]  A bit about Cleve:  Cleve Gaddis is a Master Coach, speaker, and trainer with Workman Success Systems who works with some of America's most-profitable teams. He specializes in helping family-owned brokerages and teams navigate the challenges unique to family businesses. Cleve hosts "Your Move Atlanta," a weekly radio show on 640 AM, a Fox News station on iHeartRadio.  He learned to sales the hard way, by selling vacuum cleaners door to door.  To have Cleve speak live to your company, team, or group, connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it..
Posted On Friday, 03 June 2022 00:00 Written by
As May ends, people begin their thoughts of summer. Mortgage professionals are no different. Anyone who knows me and works with me understands I stress the value of vacations and time away from work unplugged. I push for a minimum of two full weeks unplugged from the work arena and a series of at least three more long weekends disconnected from work. The summer can provide significant opportunities for fun and frolic, but also can lead to some really challenging issues if we fail to plan and account for everyone’s needs for time off. Time away from work can mean different things to different people. Some want a traditional time block of days away from work. Others prefer to take a few days or even hours off to meet their specific schedules. It can all be managed if we all get together and communicate the needs of everyone so that…
Posted On Tuesday, 31 May 2022 00:00 Written by
Consumer behavior has been dramatically altered since the global pandemic of 2020 first started, and we are not going back! Because we are armed with greater comfort in using digital tools to shop and buy, physical stores need to embrace a digital-first strategy to elevate their in-store retail experiences. What people want and need changes almost daily, and companies are always introducing new, innovative solutions to the average person’s everyday problems, but more importantly, are trying to stay ahead of those changes in what consumers want and need. But how, exactly, can a retailer or hospitality industry business accomplish that feat?
Transformative developments in digital technology provide many new and innovative strategies and solutions, allowing businesses in the retail and hospitality industries to utilize my Hard Trend Methodology to transform their customers’ experiences and pre-solve problems consumers have before a customer has them. Additionally, technological advancements are making it easier to get…
Posted On Tuesday, 31 May 2022 00:00 Written by
Recently I dug into some of my past TunneySides to see what has changed, what has not, and where we might need to revisit. This post – ‘Importance of Parental Involvement’ – from 10 years ago this month details the importance of how parents model healthy behaviors to their children. Playing sports is good for children both physically and socially. Importance of Parental Involvement originally posted on May 27, 2012
While we have no say in who our parents are, we hope they become role models for us. In today’s society with broken and/or dysfunctional homes, we hope and pray that we get lucky enough to have parents/guardians who will provide us with a positive environment. Some of today’s sports stars did make it to the top without the guidance of solid parenthood. As I watched and listened to Robert Griffin III in his acceptance of the Heisman Trophy…
Posted On Friday, 27 May 2022 00:00 Written by
Meet Jo Garner Who Shares Her Story Of How She Created One Of Her First Entrepreneurial Companies And How That Prepared Her For Future Success  “Whatever YOUR personal priorities are, my job is to help you get the mortgage terms that will give you bragging rights when you talk about it and help you score on hitting your goals.” As a mortgage loan officer, my job is to help you get to the benefits you want from your financing terms. What is most important to you? I can help you find the financing terms that will help you get to what you want.  What is your comfort level on a house payment? How much are you comfortable paying down,? What type of financing do you need to get the house you want to buy or refinance? Different clients have different priorities in life—some are buying their first home with very…
Posted On Thursday, 26 May 2022 00:00 Written by
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