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Posted On Friday, 08 March 2024 10:51
Posted On Friday, 08 March 2024 10:09

When you talk options, be sure your clients know the true cost of their choices. I have had a number of conversations recently where my clients have won deals because they put the client in a position to succeed by sharing the true cost of their choices. We spoke a few months ago as we approached the end of the year and I suggested you drive the conversation around getting into a home prior to the beginning of the year, and the increase in demand that often creates. Some shared, others didn’t. Those that did are seeing their clients in homes that they secured at prices that are significantly lower than they would be right now, as well as the cost of that home a few more months from now. It’s simple, supply/demand is in favor of the seller. When sellers are in control, the cost to buy is higher and the competition is greater. As we approach the spring market, the demand will only grow higher, and so will prices. If we just use 5% appreciation rates, a $300K home costs $1,250 more in a month from now. A $400K house costs almost $1,700 more each month. How much has waiting cost someone that chose to wait from November until now? $5,000? $10,000? More?

The same case can be made for looking at the choices people have made when it comes to their outstanding debts. The largest overlook people make is the cost of that car they just had to buy! Maybe it’s the cost of two cars? But does the client realize the true cost of that choice? Do they know that at a 7% interest rate that every $100 in car payment reduces the amount of mortgage you can qualify for by more than $15,000? So, when we look at $500, $600, $700 a month or more in car payments, is that choice worth $75,000, $90,000, or over $100,000 in mortgage value? The same holds true for boats, RV’s, campers, credit cards, and other installment debt. Knowing the true cost can be life changing. Providing that information allows your client to understand their choices and how one choice can impact another. It also shows that as a true professional, you are sharing information that allows your client to make informed choices.

While people might not always make the best choices, they tend to make better choices when they are aware of all their options and how those choices impact other opportunities! As always, if you have questions or comments, it’sThis email address is being protected from spambots. You need JavaScript enabled to view it.

Posted On Monday, 11 March 2024 00:00 Written by
Posted On Thursday, 07 March 2024 12:46
Posted On Thursday, 07 March 2024 11:23
Posted On Thursday, 07 March 2024 11:04
Posted On Thursday, 07 March 2024 10:09

Freddie Mac (OTCQB: FMCC) today released the results of its Primary Mortgage Market Survey® (PMMS®), showing the 30-year fixed-rate mortgage (FRM) averaged 6.88 percent.

“Evidence that purchase demand remains sensitive to interest rate changes was on display this week, as applications rose for the first time in six weeks in response to lower rates,” said Sam Khater, Freddie Mac’s Chief Economist. “Mortgage rates continue to be one of the biggest hurdles for potential homebuyers looking to enter the market. It’s important to remember that rates can vary widely between mortgage lenders so shopping around is essential.”

News Facts

  • The 30-year FRM averaged 6.88 percent as of March 7, 2024, down from last week when it averaged 6.94 percent. A year ago at this time, the 30-year FRM averaged 6.73 percent.
  • The 15-year FRM averaged 6.22 percent, down from last week when it averaged 6.26 percent. A year ago at this time, the 15-year FRM averaged 5.95 percent.

The PMMS® is focused on conventional, conforming, fully amortizing home purchase loans for borrowers who put 20 percent down and have excellent credit. For more information, view our Frequently Asked Questions.

Freddie Mac’s mission is to make home possible for families across the nation. We promote liquidity, stability, affordability and equity in the housing market throughout all economic cycles. Since 1970, we have helped tens of millions of families buy, rent or keep their home. Learn More: Website

Posted On Thursday, 07 March 2024 09:02 Written by
Posted On Wednesday, 06 March 2024 10:30
Posted On Wednesday, 06 March 2024 10:24

Though it may sometimes seem as if millennials are destined to rent or live in their parents’ basements forever, members of the generation are among the most influential in the housing market.

To highlight where millennials are looking to buy, LendingTree analyzed mortgage offers given to users of our online shopping platform across the nation’s 50 largest metropolitan areas in 2023. We found that millennials received at least 50% of mortgage offers made in most of the country’s largest metros. Here's what else we found. 

  • Across the nation’s 50 largest metros, 53.85% of mortgage offers in 2023 went to millennials. Millennials received more than 50% of all offered mortgages in 35 of the nation’s 50 largest metros.
  • Millennials made up the largest share of potential homebuyers in San Jose, Calif., San Francisco and Boston. In San Jose, 64.75% of mortgages in 2023 were offered to millennials. 
  • Millennials in Las Vegas, Phoenix and Tampa, Fla., made up the smallest share of potential buyers — though still substantial. In Las Vegas, 40.76% of mortgage offers in 2023 went to millennials.
  • Offered loan amounts were largest in San Jose, San Francisco and Los Angeles. Loan amounts in these three metros in 2023 were $785,391, $731,062 and $627,322, respectively. Conversely, at $242,220, $268,484 and $268,900, average loan amounts offered in Buffalo, N.Y., Cleveland and Louisville, Ky., were the smallest. 

You can check out our full report here: https://www.lendingtree.com/home/mortgage/most-popular-cities-millennial-homebuyers/

LendingTree's Senior Economist and report author, Jacob Channel, had this to say:

"Even though they typically aren’t as financially well off as members of older generations are, this doesn’t mean that most millennials are destitute. On the contrary, despite the very real economic challenges that many members of the generation have to face, millennials are still making significant financial headway in various arenas, including homeownership."

Posted On Wednesday, 06 March 2024 06:50 Written by

Cyber attacks have been an ongoing challenge for individuals and businesses over the years. Previously, they manifested through emails, Trojan horses, and various forms of malware that, upon infiltrating your computer via the internet, replicated themselves and replaced code within functional programs. Today, this threat continues to persist, posing a constant danger to both individuals and businesses.

But as digital technology has evolved at unprecedented rates, so too have cyber attacks and their complexities. Recently, I discussed how Ransomware has impacted many industries — most recently, the manufacturing industry. Ransomware attacks are a Hard Trend that is not slowing down anytime soon, as cyber criminals infiltrate organizational software and lock away vital information the company requires to operate.

Frankly, it is unfortunate that when these cyber criminals demand compensation, or ransom, to return the information, including sensitive customer and client information as well as valuable data, many organizations simply buckle and pay without ever fixing the problem.

And as a result, yet another attack is sure to follow. Soon, the organization is a crisis manager that never actually manages the crisis!

Ransomware attacks cost organizations millions of dollars, but worse, they reduce client trust in the organization — valuable equity in the longevity of an organization that far outmatches simple cash-in and cash-out. Suddenly, future profits are at risk as much as current profits!

I want those future gains to be bountiful for you, your team, and your organization as a whole. And without question, I know that the best defense in cybersecurity and Ransomware is an effective offense, all of which stems from proactivity and a well-developed sense of anticipation that complements an Anticipatory mindset!

Persistent Cybersecurity Threats to Stay Vigilant Against Today

Now, you may be thinking, “A cyberattack could never happen to my business. We are too small of a business to be of interest to cyber criminals.” Or perhaps you are comfortable with the status quo, thinking, “Our current IT system has protected us for years and will continue to do so.”

That way of thinking will quickly cause a downfall in this digitally transformative world! Focusing on what has happened previously instead of looking to the future on where Ransomware is headed is dangerous.

This would be like a sports team believing that their strategy from years ago could still win a championship against a team that has a strategy for today’s game. We all know what the result of this would be.

Cyber threats intrude on every industry and have been increasing at unprecedented rates since 2020, when Ransomware started making headlines. Now that there is less of a focus on Ransomware, many are tabling the threat and moving on.

Let me present you with a few current statistics according to a 2023 study completed by cyber insurance company Corvus Insurance:

•  Ransomware attacks are up 95% since 2022
•  Attacks on law practices are up 70%
•  Threats to government agencies increased by 95% through 2023
•  There is a 60% uptick in Ransomware attacks against the manufacturing industry
•  Ransomware attacks are up 142% in the oil and gas industries
•  50% of transportation and logistics companies reported attacks

If these trends continue, and trust me when I say that you can count on this as a Hard Trend, there will likely be an attack every two seconds by the year 2031!

The focus may be on lost monetary funds; however, these threats are far more debilitating. In March of 2023, the Minneapolis Public School District was hit by the hacker group Medusa, who leaked over 300,000 confidential files of employees and students. Additionally, Lehigh Valley Health Network was hacked and is facing multiple lawsuits due to the loss of sensitive patient data that violated HIPAA laws.

In those cases, trust was breached and negatively impacted the future progress of these organizations.

Cyber criminals utilizing the advancement of technology to their advantage is just as much of a Hard Trend as those leveraging it for the good of their organization and industry. However, allowing these cyber criminals to do this is a Soft Trend. We can change the course of this!

Exponential Thinking Can Improve Cybersecurity

Because no industry is safe, it is no longer acceptable to sit back and let our IT departments operate as they always have. To keep employees, clients, and valuable data safe, it is paramount that we look to the future to anticipate the disruption that cyber crime and various Ransomware attacks will become and plan ahead before it ever has the opportunity to disrupt and destroy your future gains!

There may be no way to foresee exactly when a cyber attack will threaten your organization, but with my Anticipatory Leader System, the goal is to pre-solve any problems that may lead to a Ransomware attack or other cyber threat! We want to be prepared for when it inevitably happens so we are not trying to implement agility in the wake of an attack after the fact.

Because I encourage exponential thinking with regard to disruptive digital technology, I want you to use this same level of cognition regarding Ransomware and cyber threats.

For example, Artificial Intelligence (AI) has been around for years but came to the mainstream with the introduction of ChatGPT in late 2022. Now, there are countless other AI applications out there, and cyber criminals are already using this technology to write virus-ridden code and streamline cyber attacks on various industries.

You cannot stop these individuals from utilizing AI for bad, but likewise, they cannot stop you from utilizing it to do good! Ask yourself:

•  How can you also use AI to improve your cybersecurity?
•  Can you leverage it to find holes in your system and create a better defense net?
•  Can you implement AI or hire an organization to implement it as a way to outsmart any tech trying to breach a firewall?

Of course you can! It is just about finding the right application and the right team, and beginning with an Anticipatory mindset.

Posted On Tuesday, 12 March 2024 00:00 Written by
Posted On Tuesday, 05 March 2024 11:45
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