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Posted On Friday, 21 June 2024 14:48
Posted On Friday, 21 June 2024 14:36 Written by

Sales should be fun and exciting. When your persistence in sales isn’t getting you the desired results in sales, several factors could be at play. Here are 5 reasons why you might be spinning your wheels:

1. YOU ARE TARGETING THE WRONG PEOPLE: If you target the wrong audience, they are not your people! Your sales efforts are a waste of time. It’s time to identify your ideal customer profile. Define the age, income level, family size, and occupation of your ICP. What are their buying habits and preferred property types? Pay attention to the details. They’re all important.

2. YOU ARE NOT QUALIFYING LEADS: Not all leads are effective. Spending time on the wrong contacts is a huge waste. Instead, determine which prospects are serious. Are they looking to buy or sell? What is their timing? Next, find out why they desire to move, such as family growth or downsizing, etc. Qualify them financially, too! Discuss their budget or price range. Identify all decision-makers in the real estate process.

3. YOU DON’T FOLLOW UP: Sales prospecting often involves multiple touchpoints. You don’t want potential deals to slip through the cracks. Take the necessary time to call prospects a couple of times. Following up with real estate leads is paramount for maintaining engagement and moving them through the sales funnel. Do so quickly, within 24 hours of an inquiry. Use multiple channels – text, phone, email, etc.

4. YOU DON’T COMMUNICATE EFFECTIVELY: Solid communication is key in sales. If you fail to pay close attention to what prospects tell you, you won’t be able to handle objections. Signs of poor communication include taking too long to respond to customer inquiries. Even an unprofessional tone can be off-putting. Learn to be an active listener and take good notes.

5. YOU DON’T BELIEVE IN SALES TRAINING: Continuous sales training is powerful and effective for keeping your sales skills sharp. Roleplay sessions may seem silly, but boy, can they put you on the spot. Challenge your current ways of doing things. Keep learning and investing in yourself.

Its time to improve your overall sales performance. Pay attention to your selling approach. Continue to learn about the competition to maintain your edge. Keep the learning process going. Most of all, enjoy the ride.


Posted On Friday, 21 June 2024 12:46 Written by

Existing-home sales slightly declined in May as the median sales price climbed to a record high, according to the National Association of Realtors®. In the four major U.S. regions, sales slid month-over-month in the South but were unchanged in the Northeast, Midwest and West. Year-over-year, sales rose in the Midwest but receded in the Northeast, South and West.

Total existing-home sales[1] – completed transactions that include single-family homes, townhomes, condominiums and co-ops – retreated 0.7% from April to a seasonally adjusted annual rate of 4.11 million in May. Year-over-year, sales waned 2.8% (down from 4.23 million in May 2023).

“Eventually, more inventory will help boost home sales and tame home price gains in the upcoming months,” said NAR Chief Economist Lawrence Yun. “Increased housing supply spells good news for consumers who want to see more properties before making purchasing decisions.”

Total housing inventory[2] registered at the end of May was 1.28 million units, up 6.7% from April and 18.5% from one year ago (1.08 million). Unsold inventory sits at a 3.7-month supply at the current sales pace, up from 3.5 months in April and 3.1 months in May 2023.

The median existing-home price[3] for all housing types in May was $419,300, the highest price ever recorded and an increase of 5.8% from one year ago ($396,500). All four U.S. regions registered price gains.

“Home prices reaching new highs are creating a wider divide between those owning properties and those who wish to be first-time buyers,” Yun added. “The mortgage payment for a typical home today is more than double that of homes purchased before 2020. Still, first-time buyers in the market understand the long-term benefits of owning.”

REALTORS® Confidence Index

According to the monthly REALTORS® Confidence Index, properties typically remained on the market for 24 days in May, down from 26 days in April but up from 18 days in May 2023.

First-time buyers were responsible for 31% of sales in May, down from 33% in April but up from 28% in May 2023. NAR’s 2023 Profile of Home Buyers and Sellers – released in November 2023[4] – found that the annual share of first-time buyers was 32%.

All-cash sales accounted for 28% of transactions in May, unchanged from April and up from 25% one year ago.

Individual investors or second-home buyers, who make up many cash sales, purchased 16% of homes in May, identical to April and up from 15% in May 2023.

Distressed sales[5] – foreclosures and short sales – represented 2% of sales in May, unchanged from last month and the previous year.

Mortgage Rates

According to Freddie Mac, the 30-year fixed-rate mortgage averaged 6.87% as of June 20. That’s down from 6.95% the prior week but up from 6.67% one year ago.

Single-family and Condo/Co-op Sales

Single-family home sales declined to a seasonally adjusted annual rate of 3.71 million in May, down 0.8% from 3.74 million in April and 2.1% from the prior year. The median existing single-family home price was $424,500 in May, up 5.7% from May 2023.

At a seasonally adjusted annual rate of 400,000 units in May, existing condominium and co-op sales were unchanged from last month and down 9.1% from one year ago (440,000 units). The median existing condo price was $371,300 in May, up 5.1% from the previous year ($353,300).

Regional Breakdown

Existing-home sales in the Northeast in May were identical to April at an annual rate of 480,000, a decline of 4% from May 2023. The median price in the Northeast was $479,200, up 9.2% from the prior year.

In the Midwest, existing-home sales were unchanged from one month ago at an annual rate of 1 million in May, up 1% from one year ago. The median price in the Midwest was $317,100, up 6.4% from May 2023.

Existing-home sales in the South fell 1.6% from April to an annual rate of 1.87 million in May, down 5.1% from the previous year. The median price in the South was $374,300, up 3.6% from last year.

In the West, existing-home sales in May were equivalent to April at an annual rate of 760,000, a drop of 1.3% from one year before. The median price in the West was $632,900, up 5.5% from May 2023.

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