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Posted On Monday, 03 June 2024 13:03
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Choosing between lead generation through cold calling or LinkedIn is not a toss up. It depends on various factors, such as your industry sector, target audience and budget. In the real estate industry, both are powerful but the effectiveness can vary depending on the market segment. Residential real estate is very different than commercial, for example. Using AI on LinkedIn can significantly enhance your lead generation efforts.

LinkedIn Pros:

Targeted outreach: You can be precise when targeting your audience based on factors like their industry or role. This is beneficial for commercial and residential markets. AI tools can automate and personalize messages. It also ensures regular communication that is timely. Lead generation done through AI can identify the right prospects based on job title, industry and location.

Professional network: LinkedIn offers access to a vast network and companies. You can connect with other realtors, investors and commercial clientele. LinkedIn Sales Navigator, while not purely AI, offers advanced filters and recommendations to help find great leads.

Sharing of content: LinkedIn allows you to share valuable content and establish thought leadership. For example, success stories and market insights can both build credibility. When using AI on LinkedIn, AI can suggest relevant content topics based on trends in order to engage your audience.

LinkedIn Cons:

Indirect approach: LinkedIn provides a less immediate response and is not as direct as a simple phone call. Initial contact is less personal.

Algorithm: Success can be impacted by your activity level on the platform as well as the algorithm.

What is the best approach?

Start with LinkedIn and end with a phone call

For many realtors and brokers, a hybrid approach works best. Individuals can begin by reaching out to potential clients via LinkedIn. They can share regular content on the platform including success stories in order to keep people engaged. Following up will be key for maintaining new connections and building relationships. A phone call will be powerful for discussing specific needs and opportunities.

Reminder For Sales Calls:

Develop a clear script that doesn’t sound forced. Refer to great bullet points. Schedule calls daily. Block a few hours in your busy day to make them. Use a CRM system to track your efforts.  In real estate, leveraging both sales calls and LinkedIn can provide a powerful approach to lead generation.

Posted On Monday, 03 June 2024 10:46 Written by
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