Today's Headlines - Realty Times
Posted On Thursday, 30 May 2024 10:08

More home sellers are cutting their asking price, suggesting sale-price growth could soften in the coming months. But this week, the median sale price rose to another record high, pricing out some buyers.

Nationwide, 6.4% of home sellers cut their asking price during the four weeks ending May 26, on average, the highest share since November 2022. That’s according to a new report from Redfin (, the technology-powered real estate brokerage.

The median asking price dropped roughly $3,000 to $416,623 in the last week, the first decline in six months. Additionally, for-sale supply is growing more stale: Age of inventory (the typical number of days active listings have been on the market) started rising year over year in May for the first time in eight months, hitting a median of 46 days. Together, those metrics suggest sale-price growth could soften in the coming months as persistently high mortgage rates turn off homebuyers. For now, the median-home sale price is up 4.3% year over year to another record high, though sale prices are a lagging indicator because they’re typically negotiated at least a month before a deal closes.

Buyers did get a modicum of relief on housing costs this week. The typical U.S. homebuyer’s monthly housing payment dropped to $2,812, its lowest level in six weeks. Payments are declining because even though sale prices remain at all-time highs, mortgage rates have come down from their peak: The weekly average mortgage rate is 6.94%, the first time it has dipped below 7% since early April. (It’s worth noting that the reprieve in rates may be short-lived; daily average rates started increasing this week after a string of disappointing treasury auctions.)

High costs are dampening demand. Pending sales are down 3.4% year over year, on par with declines over the last month, and mortgage-purchase applications are sitting near their lowest level in six months. Low inventory is another factor pushing down sales. Even though 7.8% more new listings hit the market than during the same period last year, listing growth has been losing momentum for the last few months, leaving buyers with fewer homes to choose from than there typically are in May.

“The market is slower than usual, but well-maintained properties listed for under a million dollars still get multiple offers,” said Christine Chang, a Redfin Premier agent in the Bay Area. “People who are buying right now are typically doing so because they’re having a baby or looking for a more family friendly home. My advice for those buyers is to be open-minded: Consider single-family homes that are a bit outdated but don’t need major renovations, and/or homes in lesser-known, non-trendy neighborhoods. That type of home tends to sit on the market longer, and buyers may be able to avoid competition and get a home for asking price instead of engaging in a bidding war. Buyers who can get by with less space should consider a condo; they’re relatively unpopular right now and many are going under asking price.”

For Redfin economists’ takes on the housing market, including more on how current financial events are impacting mortgage rates, please visit Redfin’s “From Our Economists” page.

Leading indicators

Indicators of homebuying demand and activity


Value (if applicable)

Recent change

Year-over-year change


Daily average 30-year fixed mortgage rate

7.34% (May 29)

Up from 6.99% 2 weeks earlier, but down from a 5-month high of 7.52% 5 weeks earlier

Up from 6.95%

Mortgage News Daily

Weekly average 30-year fixed mortgage rate

6.94% (week ending May 23)

Down from 5-month high of 7.22% 3 weeks earlier

Up from 6.57%

Freddie Mac

Mortgage-purchase applications (seasonally adjusted)


Declined 1% from a week earlier (as of week ending May 24)

Down 10%

Mortgage Bankers Association

Redfin Homebuyer Demand Index (seasonally adjusted)


Down 7% from a month earlier to lowest level in 3 months (as of week ending May 23)

Down 12%

Redfin Homebuyer Demand Index, a measure of requests for tours and other homebuying services from Redfin agents

Touring activity


Up 10% from the start of the year (as of May 27)

At this time last year, it was up 12% from the start of 2023

ShowingTime, a home touring technology company

Google searches for “home for sale”


Unchanged from a month earlier (as of May 28)

Down 14%

Google Trends

Key housing-market data

U.S. highlights: Four weeks ending May 26, 2024

Redfin’s national metrics include data from 400+ U.S. metro areas, and is based on homes listed and/or sold during the period. Weekly housing-market data goes back through 2015. Subject to revision.


Four weeks ending May 26, 2024

Year-over-year change


Median sale price



All-time high

Median asking price




Median monthly mortgage payment

$2,812 at a 6.94% mortgage rate


$58 below all-time high set during the 4 weeks ending April 28

Pending sales




New listings




Active listings



Highest level since Dec. 2022

Months of supply


+0.5 pts.

4 to 5 months of supply is considered balanced, with a lower number indicating seller’s market conditions

Share of homes off market in two weeks


Down from 49%


Median days on market


+3 days


Share of homes sold above list price


Down from 34%


Share of homes with a price drop


+2 pts.

Highest level since Nov. 2022

Average sale-to-list price ratio


-0.2 pts.


Metro-level highlights: Four weeks ending May 26, 2024

Redfin’s metro-level data includes the 50 most populous U.S. metros. Select metros may be excluded from time to time to ensure data accuracy.


Metros with biggest year-over-year increases

Metros with biggest year-over-year decreases


Median sale price

Anaheim, CA (19.3%)

Detroit (16.4%)

Nassau County, NY (12.5%)

San Jose, CA (12.4%)

West Palm Beach, FL (12.4%)

Fort Worth, TX (-0.4%)

San Antonio, TX (-0.3%)

Decreased in 2 metros

Pending sales

San Jose, CA (13.7%)

San Francisco (7.2%)

Columbus, OH (6.5%)

San Diego (5.3%)

Anaheim, CA (4.2%)

Houston (-15.1%)

West Palm Beach, FL (-14.4%)

Atlanta (-14.1%)

Fort Lauderdale, FL (-12.5%)

Orlando (-11.5%)

Increased in 13 metros

New listings

San Jose, CA (34.5%)

Phoenix (24.7%)

San Diego (21%)

Oakland, CA (20.1%)

Montgomery County, PA (19.5%)

Chicago (-10%)

Atlanta (-9.4%)

Newark, NJ (-6.4%)

Detroit (-3.4%)

Warren, MI (-1.9%)

Decreased in 8 metros

To view the full report, including charts, please visit:

Posted On Thursday, 30 May 2024 07:24 Written by

Pending home sales in April fell 7.7%, according to the National Association of Realtors®. All four U.S. regions registered month-over-month and year-over-year decreases.

The Pending Home Sales Index (PHSI)* – a forward-looking indicator of home sales based on contract signings – decreased to 72.3 in April. Year over year, pending transactions were down 7.4%. An index of 100 is equal to the level of contract activity in 2001.

“The impact of escalating interest rates throughout April dampened home buying, even with more inventory in the market,” said NAR Chief Economist Lawrence Yun. “But the Federal Reserve’s anticipated rate cut later this year should lead to better conditions, with improved affordability and more supply.”

Pending Home Sales Regional Breakdown
The Northeast PHSI fell 3.5% from last month to 62.9, a decline of 3.1% from April 2023. The Midwest index dropped 9.5% to 70.7 in April, down 8.7% from one year ago.

The South PHSI lowered 7.6% to 88.6 in April, dropping 8.2% from the prior year. The West index decreased 8.5% in April to 55.9, down 7.3% from April 2023.

“Home prices are hitting record highs, but the pace of gains should decelerate with more supply,” said Yun. “However, the prospect of measurable home price declines appears minimal. The few markets experiencing price declines will be viewed as second-chance opportunities for buyers to enter the market if those regions continue to add jobs.”

Posted On Thursday, 30 May 2024 07:04 Written by
Posted On Wednesday, 29 May 2024 13:22
Posted On Wednesday, 29 May 2024 12:06
Posted On Wednesday, 29 May 2024 11:20

Growing sales in real estate and beyond, requires a multifaceted approach that encompasses marketing strategies, client engagement, market understanding and more. The following are some best practices to help sales professionals achieve sustainable growth:

  1. Learn your audience: Conducting market research is so important prior to making any cold calls or outreach. Market research will help you understand industry trends, client preferences and the competition. Next, by taking the time to gather feedback from your clients and prospects, you will zero-in on their needs and pain points.
  1. Deliver superior services: This might sound obvious, but it will serve you well. Ensure your services exceed client expectations. Through continuous innovation, you will keep your offerings relevant and better than your competition.
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  1. Optimize sales processes: Use a CRM software to manage and track all sales leads. Excel spreadsheets are not sufficient. Data analytics will track sales performance and identify patterns and trends. You can’t make informed decisions without this detailed feedback.
  1. Expand your outreach: In terms of geographical expansion, it’s a good idea to explore new markets and regions in order to gain new clientele. Next, by diversifying your approach, you will also reach a wider audience. You can use a mix of direct sales and online platforms.

By combining these 5 suggestions, you can effectively grow sales in real estate and any industry for that matter. You want to build a strong foundation for sustained success and growth.

For more tips on Sales, watch this video that discusses sales in the context of real estate:


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