Today's Headlines - Realty Times
Posted On Thursday, 15 December 2022 16:56

“Mortgage rates dropped even further this week as two main factors affecting today’s mortgage market became more favorable. Inflation continued to ease while the Federal Reserve switched to a smaller interest rate hike. As a result, according to Freddie Mac, the 30-year fixed mortgage rate fell to 6.31% from 6.33% the previous week. The monthly mortgage payment for a home loan of $400,000 is currently $2,480 compared to $2,680 five weeks ago when rates were above the 7% threshold. Although mortgage rates are more than double those of a year ago, home prices continue to be higher than the previous year due to limited inventory. Looking at the housing supply by income level, buyers earning $75,000 face the most significant housing shortage compared to any other income group. In a balanced market, these buyers should be able to afford half of the homes listed for sale. However, these middle-income buyers can afford to buy only 20% of all available listings. As a result, even though there are fewer middle-income buyers in the market, there are still not enough homes for them to purchase.”

Posted On Thursday, 15 December 2022 10:25 Written by

Today’s buzz is all about the “new” real estate market. Given the rise in interest rates, the recent and ongoing scarcity of housing inventory and the skyrocketing costs for new construction impacted by the pandemic, for most of the industry this is a “new” and changing market

When the market tightens up, it’s the perfect time to refresh and replace old, tired tools with exciting new options that allow immediate service connections with simplicity and effectiveness

And with change comes opportunity!  These new resources and platforms that connect are now seamlessly directed to provide the ultimate customer connection and are far easier, faster and economical than the historically useful but dated platforms that give smart agents the competitive edge.

So, what’s old that is now new? Let’s review a few oldies that have been “kicked up a notch” to better serve your customers and clients:

  1. Video Connection – Remember in the early zoom days how complicated it was to be face to face on a video connection”? You needed special cameras, accounts, passwords, options for waiting rooms, codes, etc. Imagine immediate connection with a prospect at the height of their interest at the first inquiry?  Today with “one click” you can easily connect with anyone anywhere without the hassle of loading and executing a download, having to send out a link, and hoping for compatibility of both the user and the guest….and the list goes on.   Check out 1-Click connection to connect interested parties with one simple “click”!   There are no delays as you establish a real time connection with face-to-face interface that accelerates the connection and provides a truly differentiated experience.  So instead of settling for the ever-popular automated text responses, you can now be the star of your own “direct channel”.   This Zoom-like video conferencing app with potential lead generations is available for only $9.95 per month, no contracts, and no setup fee. 
  1. How about ramping up those open houses with a new twist? Virtual open houses gained immediate popularity when the pandemic hit. But what if you could engage more effectively online with the same 1-click option for a cutting-edge video connection with exceptional extra services?

Using the simple “1-click” option, you use your cell phone or tablet and can do the following with as simple as one click:  

  • Schedule an open house: 1-Click provides a calendar app to schedule your open house.
  • The system assists promotion of the time and day of your event as it generates a registration form for the home shopper to fill out and then automatically and sends a text and email with the meeting list.
  • The 1-Click system then promotes your virtual open house through email, social posts, print ads, or a sign rider. 1-Click also offers social advertising that will include social community ads directed to buyers.
  • This special platform allows you to do a walkthrough of the new listing explaining the special nuances, the facts and benefits of the listing.
  • Take advantage of the 1-Click Marketing promoting your open house in a Facebook Promotion and Lead Generation 2-week campaign with a targeted add round your listing to generate 5-10 warm leads
  • When your virtual walk-through has ended, 1-Click will forward a list of attendees.

That’s 1 Click easy!  Get your 1-Click Open House users guide video and see the extra benefits to take your open houses from dull to dynamic!

  1. It’s SHOWTIME! Establish real celebrity authority in your local marketplace with an agent interview designed to be easily uploaded to all your online channels. Realty Times TV offers professionally designed interviews with a broadcasting professional to highlight the special services you provide. Video is king when it comes to establishing star power and having a video interview of you showcasing what you do and how you do it is the key to getting more recognition in a crowded market.  Click here for details:
  1. Need more leads? Everybody wants more leads, and there are several ways to engage with potential buyers and sellers without cutting into your profits. And what if you had a “jump” on hot properties prior to offering through the marketplace? It’s here!  Before They List offers opportunities to pre-market a property to buyers who are already in the marketplace to find specific properties.
  1. Now how about helping a seller prior to the official listing process? Discover the benefits of Before YOU list! This service offers home buyer prospecting solutions with properties that match their needs without the stress, time and inconvenience for those sellers who want a jump on the market before the actual listing is launched.
  1. Newsletters… An oldie in marketing for sure, but how about a newsletter that provides real RELEVANT value both electronically and with a video component? Contact creates Contracts and the RealtyTimes Newsletter has custom options to keep you connected to your past clients to get more referrals. It’s one of the best ways to stay in touch with your clients and includes the “1-Click” connection with the affordable monthly subscription. Click here to get in touch with the most turnkey, relevant and rich info to maintain and retain your clients and customers.

  1. How about adding a fun component to your website to get more views? It is reported that in 2021 over 105 BILLION dollars was generated by the lottery and now you too can incorporate a little Lotto fun on your own marketing. The Players Edge is a simple “widget” designed to build your website traffic. It’s a FREE app that when added to your website generates a onetime popup image displaying recommended lottery picks for the next Powerball or Mega Millions Drawing.  It’s fun, innovative and a real ice breaker to introduce you to new clients and to reignite past clients in a fun but engaging way.  Click here to join the fun:

These are just a few of the many new and innovative ways for you to get a jump on the market with cutting edge options to help you stand out in your marketplace.

Another compelling reason to check out center to grab a bundle of these new innovations to get a jump on 2023 and launch right now!

The bottom line is this:  technology, social marketing, lead generation and community engagement need a system of products and deliverables to be proven profit generators.  Make a real decision to be the rock star of your market with the help of Realty Times resources made just for you! 

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Third-party perspective and comparing one’s self to others is how we as human beings maintain a frame of reference regarding a goal we are working toward. Also known as “benchmarking,” this process of comparative analysis may benefit you as a Formula 1 race car driver or a marathon runner, but it in no way helps you reach the significance many business leaders or entrepreneurs hope to achieve.

What I have come to find in the decades I have helped business leaders, CEOs, and entrepreneurs is that the act of benchmarking in business is a hindrance, as it does not give you and your organization that motivation to push harder. Instead, what happens time and again is a business leader looks at their competitor’s product, service, or process and consciously or often unconsciously ends up mimicking it!

Why does this happen, and how can you as a leader resist the urge to benchmark against the competition? I have five tips that can put a stop to counterproductive professional benchmarking, but first, understand this: The competition isn’t really competition, as we are all on the same team in one way or another.

“Good Artists Copy…”

Pablo Picasso coined this iconic phrase, which in full went as follows: “Good artists copy, great artists steal.” This was said in reference to the fact that Picasso himself felt he could have never painted some of his most notable work without the prior influence of other art forms and cultures. The same can be said about innovators, contemporary creators, and many entrepreneurs of our time in many cases.

Whether you consciously or unconsciously copy something from who you perceive as being your competition in business, this occurs because a company has disrupted you. This then causes an agile reaction in you as a business leader, scrambling to lead from behind and keep up with the rate of change while looking at the disruptor as a threat.

It is difficult not to compare yourself to others you perceive as a threat to your survival, especially in business. A career in contemporary society is about making money to pay the bills, eat, provide for your family, and survive — how is it not a competition?

What you are really struggling with in this scenario is the disruption itself, not the individual or organization that put it into motion. With the principles of my Anticipatory Leader System, the ability to use Hard Trend future certainties to your advantage and set the standard for your industry is available to all, and those who master these skills generally reach it first.

Prevent the Unnecessary Elements of Benchmarking

If you find that something has disrupted you and your organization, do not benchmark or copy their work, no matter how intense this compulsion may feel to you. Instead, explore these five helpful tips to develop your own plan of action in the face of disruption.

  1. 1. Accept the Scenario and Move On

The hardest thing to do in this situation is to accept that you have been disrupted in some way. Trying to keep up is a fool’s game — chasing what has already been done means that you will only ever be as good as what the perceived competition has done. Covering those bases with feverish obsession does not help you stand out; it makes you invisible.

Time has passed, and whatever the disruption was is set in stone. The disruptor has moved on, so you should as well! Accepting the scenario and learning from it allows you to move on and start to plan for bigger and better things.

  1. 2. Get Off the Treadmill

In a way, this step is a junction, and if you are currently benchmarking, you are on a metaphoric treadmill. Trying to keep up is a way of running in place, so you have a vital choice to make: Keep running and eventually get disrupted again, or get off the treadmill and start looking to be the next disruptor.

To  jump off the treadmill, ask yourself this vital question: What’s the likely progression of the industry as a whole? This will open your eyes to future possibilities and allow you to leap ahead of the pack in ways you never thought possible.

  1. 3. Leverage Hard Trend Future Certainties

In my Anticipatory Leader System, I teach business leaders and managers alike to pay attention to Hard Trends that are shaping the world, and how they will ultimately affect their industry, employees, and their own role. Leveraging these Hard Trends is the answer to the previous tip, as understanding the progression of your industry as opposed to what your perceived competitors are doing specifically allows you to better innovate.

Also, consider what type of change your industry is going through. Is it faced with cyclical changes, such as seasonal, economic, or sales cycles? Or is it going through a linear change, in the same way that we went from landlines to smartphones? When you identify a linear change, know that these are ones that provide the best opportunities, as they happen once and never again!

  1. 4. Become Better Than What Is “Best”

As you identify and leverage Hard Trends, look to leverage them exponentially. Also in my Anticipatory Leader System, I teach individuals and organizations how to think exponentially, which is a simple way to think outside of the box, so to speak. Instead of copying what has been done, think exponentially about it!

For instance, skis already exist, and ski manufacturers likely solve problems daily about traditional skis. How can you take what exists and flip it on its head entirely? What about skis can be disrupted rather than copied, with merely a new logo slapped on them? In doing so, you challenge the status quo, rather than coasting aimlessly in it.

  1. 5. Keep Innovating and Look for Inspiration

Picasso wasn’t wrong — great artists do steal, but what he really means is that they take inspiration from great artists. Picasso did not copy identically what previous artists did, but what he did do was take his inspiration from their works and look for gaps in which he felt should be filled.

As you become the disruptor, don’t lose sight of what could disrupt you in the future. Stay keen on new Hard Trends shaping the world, keeping close watch on how you can revolutionize other areas of your industry or the world itself. This makes you the trailblazer instead of the one always following the leader.

Above all else, a shift in your mindset to an Anticipatory one will make it easy to gain advantage and maintain it into the future. This builds not only a successful organization, but a significant one that will withstand the test of time!

Posted On Thursday, 07 March 2024 00:00 Written by

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