Today's Headlines - Realty Times


IMG 4438Kathleen Lappe, “Katie”, entered the real estate industry as an entrepreneur eager to solve a problem. She quickly identified an opening in the publishing industry, Katie created and founded a magazine dedicated to real estate. Her idea bloomed into the largest publishing house for Kentucky and Northern Tennessee real estate and auctions. Home Market Magazine was successfully acquired in 2018. 

As digital search revolutionized the housing industry Katie realized the same could be done in the auction arena, and AuctionLook took form. AuctionLook is a nationwide auction aggregator and data portal for auctioneers, many of whom are REALTORSⓇ. More than half of AuctionLook’s inventory are real estate opportunities. AuctionLook has over 4B dollars in real estate published and more than 6,000 REALTORSⓇ/Auctioneers have engaged on the platform. AuctionLook manages 25 state auction associations, with more slated for 2020 launch.  As her knowledge and strategic real estate insight grew she founded Apro.bid, a personal property and real estate bidding platform. Apro.bid has exceeded revenue projections 100x within the first year. 

As Katie’s entrepreneurial accomplishments thrived, her game changing moment took place in 2019 with the founding of DirectOffer, Inc. Katie recognized that consumer home shopping behavior has changed! Home search amid COVID-19 demands a transparent and immersive experience with as much, or as little, in-person interaction as desired. With DirectOffer’s progressive search features, nimble infrastructure and AI enhancements Katie’s latest real estate venture is meeting the moment. 

 

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