When was the last time you sat down and made a list of what you think you do differently from your competition? To the consumer, real estate agents don’t carry a high brand of differentiation, as it appears we all do the same things to sell a property. When thinking about what “special services” each of us can offer, we’re faced with the fact that we basically do the same types of service in slightly different ways. When working with a prospect, you need to stop them in their tracks and have them say “WOW!”
With the hundreds of online channels that offer real estate information designed to engage the consumer, countless options for services, and with Alexa equipped with the ability to answer almost any question on demand about real estate, the question to ask is: Do newsletters even really work?
You have made the decision to sell… now what?
The life changing event of selling one home and moving to the next is an emotional, financial and physical roller coaster for most sellers. This event ranks among the top five most stressful events along with death, divorce, illness and loss of a job.
Have you ever had a friend, relative, or past client list their home with another agent? Ouch! That hurts. Seeing another agent’s sign in your past client’s or friend’s front yard can be bone-crushing! Why didn’t they call you?
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