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This Old House - Do-it-Yourself

Get the Word Out: The Top Benefits of Real Estate Marketing

Written by Posted On Saturday, 20 July 2019 02:29

Did you know that marketing can seriously help your real estate business? Read on to learn the top benefits of real estate marketing.

Real estate is more competitive than ever. You’re one of 1.36 million real estate agents in the United States. Not only that but in some locations, the real estate market is cooling off.

What that means for you as a real estate agent is that you need to find new and creative ways to find clients.

Read on to find out about the benefits of real estate marketing and how you can get started.

Benefits of Real Estate Marketing

Do you need to keep real estate leads in the pipeline? There’s a very strong chance that your answer is yes. Here’s why real estate marketing can help you do just that.

1. Clients Research Before Deciding on an Agent

About 93% of all home buyers looked online during the homebuying process. They will look for properties first, then contact an agent for more information.

Real estate marketing online can help you get in front of these clients at the right time. That’s when they’re ready to buy and they haven’t worked with an agent yet.

2. You’ll Understand Your Market

When you decide to market your business, one of the first things you need to figure out who you’re targeting. A common answer among agents is anyone who wants to buy or sell a home in the local area.

That doesn’t do much to help your marketing efforts, because you’re trying to reach everyone. Instead, get a little more specific.

For example, retirees who want to downsize or purchase a vacation home is a specific demographic. Same with Gen Xers who are buying another home to accommodate their growing family.

The more specific you can get, the easier it is to market to them and address their concerns when it comes to buying and selling a property.

3. Know and Use the Latest Technology

Another benefit to real estate marketing is that you have to know what’s important to your clients. In many cases, the use of technology is increasingly important.

For example, almost half of the people who were searching for properties online found virtual tours to be useful.

4. Better Conversion Rate

How often have you met with people who weren’t a great fit for your real estate business? They may not have been ready to buy or sell.

When you have your marketing down, you’re speaking directly to the people who are a great fit for your business. It’s like you’re working with your dream clients day in and day out.

Real Estate Marketing 101                    

There are a lot of benefits to marketing your real estate business. Now that you see the benefits, how do you get started? Here are a few tips to help you get your marketing in order.

Create a Marketing Plan

When you approach clients to sell their home, you present them with a marketing plan. When was the last time you came up with a marketing plan for your real estate business?

In many cases, the answer is never.

In this step, you want to create a marketing plan for yourself just like you would for your clients. A traditional marketing plan is a lengthy document that details your target market, messaging, outreach plan, and budget.

It doesn’t need to be a doctoral thesis, but a few pages that address who, what, how, and why.

  • Who are you targeting?
  • What services are you offering?
  • How will you reach your audience and deliver on your promise?
  • Why would someone go to you as opposed to the other realtors in your area?

These are the basic questions that you need to be able to answer when you create a marketing plan. Here’s an example of the answers to these questions.

Who are you targeting? Millennials looking to purchase their first home in Lehigh Valley, Pennsylvania.

What services are you offering? Education on the home buying process, a team of inspectors and loan officers to ensure a smooth transaction.

How will you reach your audience and deliver on your promise? Millennials are online, so digital marketing strategies like Instagram and search engine optimization are two ways to reach them.

Why? Buying a home is the most stressful life event, and even more so for first-time home buyers. By educating clients along the way, they have peace of mind that the transaction is going to have a great ending.

This simple process will help you plan out your marketing efforts quickly and with little time away from serving clients.

Get Your Marketing Materials Together

Getting the basics of marketing is important. This will help you develop a consistent brand and message in all of your marketing materials.

When potential clients see your marketing materials, they’ll know who you are and what you’re about. The colors, images, and messages will make an imprint in the minds of people. With enough repetition, your brand should come to of mind when people are thinking of real estate.

Now you have to create your marketing materials, which includes websites and brochures. Learn more about what marketing materials you need here.

Execute Your Marketing Plan

Now that you have a marketing plan, it’s time to put it into action. Your marketing plan can’t just sit on the shelf while you’re hoping that someone will call you.

You may not know where to begin, especially with digital marketing. You may not know anything about search engine optimization or social media. In that case, you have a couple of choices. Educate yourself or hire someone who knows more than you.

That will depend on your time and your budget. It will take more time to learn these things, but you know your business better than anyone. The advantage of hiring an expert is that they can usually bring results in the time that it takes for you to learn and do everything yourself.

No matter what you decide, it’s critical that you put your marketing plan into action.

Benefits of Real Estate Marketing

If you have any desire to grow your real estate business, then real estate marketing is a must.

Do you want more great real estate tips and news? Visit this site regularly for the latest in real estate. 

Listing Additional Info

  • State: Florida
  • Address: 3305 Woodside Circle
  • City: Tallahassee
  • Zipcode: 32303
  • SOLD: no
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Janice rangel

Janice Rangel is author publication for property representative, insurance advisor, and agents real estate industry for around ten decades today. I expect folks will love to see about my views and adventures from the business and also please contact me personally should you would like to explore my content articles farther. 

https://parcelbuddies.co.uk
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