How to Boost Your Hotel Revenues and Sales

Written by Posted On Tuesday, 24 November 2020 11:52

One of the challenges that hoteliers and property investors have is that of trying to increase their bottom line. 

If you’re working “in” your hotel as opposed to working “on” it, then it can be difficult to see the forest for the trees. 

With that said, there are still tried and true strategies that you can use to increase your hotel’s revenue without compromising the needs of your property. Read on to find out more. 

Create a Strategy

Before you get excited about learning how to maximize bookings, start by figuring out how your business is doing when it comes to marketing and revenues. 

For instance, you should know how much each empty room is costing you so that you can set your rates accordingly. This will also help you to figure out how much you should charge for group offers and promotions and whether you should bother with OTA channels. 

This information will enable you to create a detailed plan on how to develop and execute your sales strategy for maximum impact. 

Emphasize Great Selling Points

At this point, you probably realize that your property isn’t unique, no matter how you’d like to think it is. There are plenty of competitors who are ready to take advantage of the location you’re in. 

That’s why it’s important to have a unique selling proposition that sets your hotel apart from the rest. Show what makes your hotel unique via social media and your website because those are some of the first places through which potential customers interact with your brand. 

Even if you have a small boutique hotel you could end up discovering that you have the upper hand on larger competitors because it’s all about selling the experience of staying at your establishment over just room and board. 

Jacaruso online hotel sales training recommends focusing on excelling with your service, utilize tasteful and timeless décor, and make sure that your hotel has the cleanest rooms and amenities around. 

Segment the Market

One way to maximize your property’s marketing potential is to develop guest personas to ensure targeted marketing. 

This means that you must have an intimate understanding of your guests’ identity, their motivations, and travel needs and preferences. 

Answering these important questions will enable you to come up with relevant guest segments and give you a good idea of what steps to take in order to maximize your sales and marketing. 

Use Professional Photos

High-quality images are a must if your intention is to attract the right guests. 

That’s because a picture is worth a thousand words and people will book a hotel with quality images than those with low-quality pictures. 

Take Advantage of the Internet

One of the best ways to increase online bookings is to use channel manager software to market your hotel rooms across different Online Travel Agencies or OTAs for short. 

Then, synchronize bookings with your PMS software so that you can ensure timely and accurate bookings and avoid overbooking. 

The great thing about this strategy is that it enables you to sell each room across different OTAs, and you have a lot of options to choose from including TripAdvisor, Expedia, and Booking.com to name but a few. 

Having a channel manager will also enable you to cast a wider net and increase overall visibility so that you can reach more people and improve your bottom line. 

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