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Written by Posted On Friday, 04 August 2017 19:09
Average selling price for homes during July in Fallbrook, Bonsall and San Diego County Average selling price for homes during July in Fallbrook, Bonsall and San Diego County Chart and data courtesy of Sandicor and 10K Infosparks

July Volume Flat, Prices Down


FALLBROOK, Calif., August 4, 2017 --- Real estate activity in two prime North San Diego County markets cooled slightly in July as prices dipped below June levels and volume was flat, Jerry Kalman, a realtor® with HomeSmart Legends here, reported today.

He said that July results suggest the 2017 market topped in May and June and he expected Fallbrook and Bonsall activity to track seasonal patterns that reflect less volume and price pressures that accompany lower demand in the coming months.

According to Kalman, 74 homes came off the market in July, bringing the total at month-end to 105 units in escrow, both of which were dips from month-earlier levels.  In July, the average listing price of those off the market rose eight percent to $672,000. 

With a decline in properties coming off the market, the inventory increased and time on the market lengthened in July.  The inventory for both detached and condo-styled homes increased to 240 units.

Time on the Market Starts to Expand

Time on the market for those entering escrow increased from 39 to an average of 53 days.  In July, homes that sold took 32 days to sell, 16 days better than in July of 2016.  Many of those homes went into escrow in May and June.  

“Even though there was some heavy discounting, especially at the high end, almost half the 80 sales in July were equal to or better than the original asking price,” Kalman said. “Once again, most of those that sold at a premium price went into escrow within 30 days of when they were listed.”

For the first time in many months, less than half of all transactions were financed with conventional mortgages.  VA/FHA transactions increased to 35 percent of the activity after many months below 30 percent while cash buyers in Fallbrook and Bonsall represented 21 percent of the transactions, which was also a trend reversal.

He said the average selling price per square foot in these two communities, an important metric used as a rough starting point on setting values because of the diverse nature of homes here, rose two percent to $270. Bonsall was up at $281 per square foot while Fallbrook rose slightly to $258.  The San Diego County average slipped to $377 per square foot.

Four high-end homes, three in Fallbrook, closed escrow in July with two of them cash transactions.   Sixteen more, 12 in Fallbrook, are in escrow.  There are 57 of these million-dollar-plus properties on the market, one fourth of the active listings.  Most of them are in Fallbrook. 

In July, ten condos, seven in Fallbrook, sold with an average market time of eight days.  Nine condos, five of them in Bonsall, were in escrow with an average market time of under 30 days.  Fifteen condos were on the market entering August, 10 in Bonsall. 

Kalman´s data for the reporting periods ending July 31, 2017, came from Sandicor, Inc., and CRMLS. San Diego and Riverside counties’ multiple listing services for realtors.  This report represents properties listed or sold by various brokers in the region.  He uses this information as a community service to analyze market trends and provide professional insight into real estate activity.  Kalman is a licensed realtor (Calif. BRE # 01328697) in the North County office of HomeSmart Legends, 701 S. Main, Fallbrook, at (760) 468-4689 (voice or text) or This email address is being protected from spambots. You need JavaScript enabled to view it..

HomeSmart, founded in 2000, has more than 10,000 agents and broker associates in offices throughout 15 states.  HomeSmart Legends is the first franchise in the HomeSmart system.  The Temecula office is located at 27645 Jefferson Ave., Suite 116, Temecula, CA  92590.


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Jerry Kalman


Jerry Kalman


California BRE #: 01328697


Realtor (California BRE #: 01328697)


HomeSmart Real Estate North County




            Jerry Kalman, an area resident for 15 years, is committed to community service.  He is an active member of the Fallbrook Community Planning Group’s Land Use and Design Review committees as well as the Acquisitions Committee of the Fallbrook Land Conservancy.  He is also a member of Brandon Gallery, a local artist's cooperative in Fallbrook, and is a docent for The Museum of Photographic Arts in Balboa Park (San Diego). 


Kalman is a customer service professional with more than 30 years of experience working with Business-to-Business and consumer clients, the past 13 of them as a realtor specializing in the Fallbrook/Bonsall area of North San Diego County.  He joined HomeSmart Real Estate in 2013 when that firm assumed the practice of The Jacques Company, a realty in North San Diego County.  When first starting in real estate, he was with Prudential California Realty and then RE/MAX; both offices were in the Fallbrook/Bonsall area.  Since becoming a realtor, he was named Rookie of the Year by Prudential California Realty in the Bonsall office and Realtor of the Year by the local district of the North San Diego County Association of Realtors.


            Prior to earning his real estate license, Kalman was a marketing and communications consultant, specializing in Internet and technology-based companies.  He moved to consulting after a series of management positions in several Fortune 1000 companies.  His firm, Kalman Communications, had two offices, one in West Los Angeles and the other in San Francisco, before he merged his practice into Ogilvy Public Relations.  His client-base included many publicly held companies as well as US subsidiaries of well-known Japanese electronics companies.  When the Internet took off, he shifted his focus to helping dot coms position themselves in the marketplace.  Kalman co-founded the Software Council of Southern California, a trade group in Los Angeles.


            As an accomplished professional fine art and architectural photographer, he has won several regional and international awards for his digital images.  His work appears locally at the Brandon Gallery in Fallbrook and on Pinterest as well as on a website:


            A prolific writer, he has authored a dozen books and co-authored one of the first Internet text books: "Internet Commerce Metrics and Models", Prentice Hall.  He used that text in e-commerce courses he taught at the University of California (San Diego, Riverside and Irvine campuses) and at the Singapore Institute of Management.  Kalman has a Bachelor of Science degree in journalism from the University of Illinois (Champagne-Urbana) and was a post-graduate student in film and television production at the University of Denver.  He served as a lieutenant in the US Navy during the Vietnam War.

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