Advertisement
Sunday, 13 October 2019
Agent Resource Center

The Top 10 Dos and Don’ts of Web Design for Real Estate Business

Written by Posted On Friday, 23 August 2019 08:41
Pixabay Pixabay

Nowadays, Web Designers have seemingly infinite resources and tools at their fingertips.  With so many options for every single little detail, it can be difficult even to figure out where to start.  Furthermore, it might be equally as challenging to decide when your project should be treated as finished. Web Design has become a field that is flooded with plug-ins and add-ons.  However, despite the availability of some of the top website builders in the market which have made the creation of a website really easy,  there is a need to maintain a balance between too much of add-ons and too few.  This list is meant to guide you through the various decisions you’ll have to make when designing your website.  The following ten tips will ensure that your site is straightforward, clean, and most importantly, easy to use.

 

1) Simplify Your Navigation System

Although it may seem like a good idea to have a flashy Navigation Toolbar, loaded with links to other pages and possibly even other sites, it’s best to have a simple, straightforward system for navigating your site.  If there are too many options available on your Navigation Toolbar, how is a visitor to your website supposed to know which links are most important? If it’s wholly over-complicated, it may cause that visitor to just leave your site altogether.  For instance, if your website is LosAngelesPizzaBurritos.com, but you have links to food and drink vendors outside of the Los Angeles area visible on your homepage, the site will appear confusing and unfocused. Instead, it might be best to have only links to a Menu page, an About Us page, and a Contact Us page visible on the home screen so that your site is easy to navigate.  Then you can provide links to less important information via those main pages. Visitors are much more likely to spend more time on your site if it is easier to navigate.   

 

 2.) Don’t Type Endless Blocks of Text

As we saw above, simplicity is the key to making your website accessible.  Big blocks of text can be intimidating and, more often than not, deter someone from reading what you’ve typed.  It is generally a good practice to type smaller text entries so that they can be read and understood quickly. Of course, this doesn’t apply to blogs, news sites, etc.  However, the webmasters of these kinds of sites should still keep in mind that these days, hardly anyone wants to read a block of text that spans the length of multiple scrolls.  Never forget that websites allow us to combine all sorts of multimedia and that we should utilize what tools we can use. For example, you can make up for lengthy text blocks with pictures or videos.  Perhaps you can feature a condensed version of the writing on your page, with a link to the full version in it. Once again, the goal is to present a straightforward website. Don’t use the home page to feature a full-length post which takes up all of the space.  Keep the home page simple, and feature links to articles so that a visitor may choose to explore your site on their own.    

 

 3.) Provide Client Testimonials and Reviews

Social proof is a huge influencing factor. Studies show that people are inclined to do what other people are doing.  Therefore, it may be beneficial to display that your site is favored by others. Ask your customers to write reviews about their experience with you so that you may post on the site.  The more influential the person behind the testimony is, the more weight it will carry. For instance, a celebrity endorsement of your site would bring you more trust and more traffic.  Social media sites make it easy for you to display your following openly. If you have a lot of followers on Facebook or Instagram, make sure you show that on your website, as it also establishes trust.  Lastly, you might display any awards and association memberships your company might have, as those also reaffirm your community’s confidence in you. It is easier to show these various forms of social affirmation on your website than it ever has been before.  Use that ability to your advantage to showcase your trustworthiness.

 

 4.) Don’t Be Afraid to Use Common Design Templates

New Web Design options and possibilities are developed just about every day.  However, your website doesn’t have to feature cutting-edge web technology to be effective.  Different can be useful, but too different can end up being downright unfamiliar, and you want web users to feel right at home on your site.  Visitors to your website should be able to explore it without having to learn how it works first. Basic design templates, when utilized well, can feel familiar and straightforward, without falling short.  For example, you can look at several successful websites on the internet to find that the design isn’t necessarily groundbreaking. The layout is immediately recognizable and thus, understandable. However, it’s still unique in that it conveys the right message to its intended audience with proper content.  Even this practice of observing the designs of successful websites will give you sufficient tips on how a website’s design can be both easy to use and engaging.  

 

5.) Use Simple Language Throughout Your Site

Use words that you know visitors to your site will understand.  Don’t convolute your content with industry-specific jargon, big words, or complex run-on sentences.  Assume that the average web user is of the average literacy. Use expected words in labels on toolbars and navigational links.  The label, “Contact Us”, is expected and thus, understood much easier than “Company Correspondence” might be. Elevated and overly complicated language discourages web visitors from engaging in your content.  If your writing is simple, it can be grasped by the majority of the readers easily.

 

6.) Don’t Forget About Whitespace!

If you don’t already know, whitespace is—yep—the space between objects on your web page.  Macro whitespace refers to the space between large compositional elements, such as a page title and a navigational toolbar.  On the other hand, micro whitespace can be as small as the space between letters or just the space between a picture and its caption.  If there is not enough whitespace, your web page will appear to be cluttered and maybe even unorganized. However, if there is too much whitespace, your web page will look sparse and unfulfilled.  The former is much more likely to be a problem than the latter is, as many web designers like to show off their skills instead of producing a half-finished website. The key is to tastefully provide enough space for your website to look clean and organized.  If there is not enough space between letters and lines of text, the content will not be legible. Whitespace can also be utilized to provide a balanced form of writing, in terms of margins, line spacing, and alignment.      

 

 7.) Improve the Quality of Your Images

Original and exciting images are crucial in engaging visitors to your site.  Free stock images are okay to start with, but they will only get your website so far.  They often border on cliché and have most likely already been featured on countless other websites.  There are many stock image companies that you can subscribe to for upgraded imagery, which will appear fresh on your site.  Another option is to use images created by yourself or a commissioned artist so that they will be entirely original to your website.  Photographs, drawings, and digital designs can all be utilized this way, to provide your site with unique and engaging content. Web users are naturally much more attracted to a distinct and original image than they are to the same stock images we all see regularly.  

 

8.) Don’t Use a Bunch of Different Fonts and Colors

Once again, the goal is for your website to be simple, straightforward, and uniform.  Using different fonts and colors in every section of your homepage will make it look random and ultimately, unappealing.  Instead, choose an aesthetic and stick to it. Give yourself a palette of 3-4 colors at the most and make sure that they don’t clash too badly.  Some of the best websites only use a few shades. Facebook, for example, has an iconic design which only uses blue toolbars, white backgrounds, and black/white text.  The same goes for font styles; too much variety will seem random. It’s best to stick to 1-2 fonts per page. Instead of expressing your artistic creativity, the goal of your website’s should be to display your company’s consistency and unity. 

 

9.) Ensure That Your Website is Mobile-Friendly

 

In this day and age, it is impossible to ignore the fact that many web users use their mobile devices to access websites.  A study from 2015 showed that Smartphones have become the “most popular way to browse [the] internet.” It’s been shown that many websites are even implementing a “mobile-first” web design, which prioritizes the site’s mobile experience over any other format.  If your website’s design isn’t compatible with a mobile format, you are losing out on a huge amount of potential traffic. You may decide to make your website’s desktop format adjust to fit a mobile format when accessed through such a device or to offer a completely different mobile version of your website.  No matter which route you take, at the end of the day, you must be confident that your website is still easy to use when accessed by a mobile device.  

 

10.) Always Link Social Media Pages of Website

Social Media websites are essentially free marketing tools for your websites.  If you don’t provide links to your social media pages, then how are potential clients supposed to like or follow your page?  Using an earlier example, assume that I am interested in following Los Angeles Pizza Burritos on Instagram, but they don’t have a link to their profile from their website.  I do a search for them and find a profile titled @LApizzaburritos and I follow it, only to discover that it is the Louisiana branch of the Pizza Burritos company. Having a direct link from your website will eliminate the possibility of these kinds of problems.  On the other hand, don’t forget to use your social media pages to point your followers towards your website. Social media can be an indispensable asset if utilized well.

 

*****

Rate this item
(0 votes)
Set it and forget it Marketing, Agent Trusted for 21 years. Click Here

Search by State:

Agent Resource

How to capture your next prospect - click here

Realty Times TV

1/8

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.