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Written by Posted On Friday, 04 December 2015 16:30




New Escrows Increase Despite Seasonal Inventory Decline


FALLBROOK, Calif., December 4, 2015 --- New escrows, a leading indicator of real estate activity, showed surprising strength in November in two prime North San Diego County markets, Jerry Kalman, a realtor® with HomeSmart Legends here, reported today.

            During November, 57 homes came off the market, bringing the total of those in escrow to 99, which helped reduce the inventory of active homes to 258.

The average Fallbrook and Bonsall selling price of $537,000 per home reflected a two percent rise over October and a two percent increase in the average selling price over November 2014.  Volume in the two communities was slightly better than in 2014 but declined in keeping with seasonal expectations.

In November, 27 percent of the homes sold at or above the original asking price, and half of those were conventional transactions.  Another 27 percent of the homes that sold were under VA/FHA contracts, a continuation of a trend sustained throughout the year, which suggests first-time buyers remain a strong force in the local community. 

At the high end, one home sold above $1 million.  Ten were in escrow after an average market time of 134 days.  Another 58 homes were in the active inventory where they averaged more than six months on the market.

Four condominiums sold in November, two in each market, with an average price of $305,000 or $192 per square foot in this important part of the market.  Meanwhile, three condos were in escrow, two in Fallbrook; and ten were active listings on the market, seven of them in Fallbrook.

Reflecting seasonal dynamics, in November it took an average of 76 days for homes to sell while on the market, 55 percent more time than in September when it took 49 days to move a home into escrow.  

The average selling price per square foot, an important metric of pricing, was $207, a six percent decline from October. 

Entering the final month of 2015, the residential inventory continued to drop, paced in part by strong escrow-starts.  He noted that 258 properties were available and that the inventory carried an average asking price of more than $900,000.  Based on November results, the market has a six-month supply of homes.

In a preliminary look at year-to-date progress in local real estate, he noted that total home sales here increased by 15 percent over year-to-date figures in 2014.  Prices were four percent better at an average of $541,000 per property.

Kalman´s data for the reporting periods ending November 30, 2015, came from Sandicor, Inc., the area's multiple listing service for realtors.  It represents properties listed or sold by various brokers in the region.  He uses this information as a community service to analyze market trends and provide professional insight into real estate activity.  Kalman is a licensed realtor (Calif. BRE # 01328697) in the North County office of HomeSmart Legends, 701 S. Main, Fallbrook, and can be reached at (760) 468-4689 or This email address is being protected from spambots. You need JavaScript enabled to view it.; and a digital business card is at:


HomeSmart, founded in 2000, has some 10,000 agents and broker associates in almost 80 offices throughout 14 states and two countries.  HomeSmart Legends is the first franchise in the HomeSmart system.  The Temecula office is located at 27645 Jefferson Ave., Suite 116, Temecula, CA  92590.

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Jerry Kalman


Jerry Kalman


California BRE #: 01328697


Realtor (California BRE #: 01328697)


HomeSmart Real Estate North County




            Jerry Kalman, an area resident for 15 years, is committed to community service.  He is an active member of the Fallbrook Community Planning Group’s Land Use and Design Review committees as well as the Acquisitions Committee of the Fallbrook Land Conservancy.  He is also a member of Brandon Gallery, a local artist's cooperative in Fallbrook, and is a docent for The Museum of Photographic Arts in Balboa Park (San Diego). 


Kalman is a customer service professional with more than 30 years of experience working with Business-to-Business and consumer clients, the past 13 of them as a realtor specializing in the Fallbrook/Bonsall area of North San Diego County.  He joined HomeSmart Real Estate in 2013 when that firm assumed the practice of The Jacques Company, a realty in North San Diego County.  When first starting in real estate, he was with Prudential California Realty and then RE/MAX; both offices were in the Fallbrook/Bonsall area.  Since becoming a realtor, he was named Rookie of the Year by Prudential California Realty in the Bonsall office and Realtor of the Year by the local district of the North San Diego County Association of Realtors.


            Prior to earning his real estate license, Kalman was a marketing and communications consultant, specializing in Internet and technology-based companies.  He moved to consulting after a series of management positions in several Fortune 1000 companies.  His firm, Kalman Communications, had two offices, one in West Los Angeles and the other in San Francisco, before he merged his practice into Ogilvy Public Relations.  His client-base included many publicly held companies as well as US subsidiaries of well-known Japanese electronics companies.  When the Internet took off, he shifted his focus to helping dot coms position themselves in the marketplace.  Kalman co-founded the Software Council of Southern California, a trade group in Los Angeles.


            As an accomplished professional fine art and architectural photographer, he has won several regional and international awards for his digital images.  His work appears locally at the Brandon Gallery in Fallbrook and on Pinterest as well as on a website:


            A prolific writer, he has authored a dozen books and co-authored one of the first Internet text books: "Internet Commerce Metrics and Models", Prentice Hall.  He used that text in e-commerce courses he taught at the University of California (San Diego, Riverside and Irvine campuses) and at the Singapore Institute of Management.  Kalman has a Bachelor of Science degree in journalism from the University of Illinois (Champagne-Urbana) and was a post-graduate student in film and television production at the University of Denver.  He served as a lieutenant in the US Navy during the Vietnam War.

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