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Written by Posted On Friday, 03 June 2016 19:40

Inventory Begins Seasonal Rise, Giving Buyers More Choices


FALLBROOK, Calif., June 3, 2016 --- Real estate sales activity in North San Diego County continued at a high level in May as an increase in mid-level buyers bumped average prices up by four percent, Jerry Kalman, a realtor® with HomeSmart Legends here, reported today.

Conventional transactions, as opposed to cash or VA/FHA, once again accounted for the preponderance of activity here.  In May, 30 percent of the homes in Fallbrook and Bonsall sold at or above the original asking price, with many of them among those conventional transactions. 

For the first time this year, homes that sold using VA/FHA contracts slipped below 30 percent of the transactions.  Cash transactions notched up slightly to 20 percent of the activity.

Average May selling price in the two communities showed a four percent gain over the prior month; however, at $557,000 it also reflected a four percent increase from May 2015 when the average price was $536,000.  Sales volume here was nine percent less than May 2015 and April 2016.

 Inventory Up Seven Percent

 Entering June, 240 Fallbrook and Bonsall homes were in the active inventory, four percent above April.

The number of new escrows during May bounced up to 135 as 94 homes came off the market, a 14 percent increase over April.  The average time on the market for those entering escrow held at just under two months, while the average price of the homes off the market was also essentially flat at $608,000.

Among those that sold, it took an average of 52 days in May to sell while on the market, roughly the same amount of time in May 2015. 

The average selling price per square foot, an important metric used by many realtors to price homes in the area, was $261, a surprising $30 per foot increase over April. The bump up was largely due to an unusual spike in Bonsall to $276 per average square foot. 

At the high end, only one home sold above one million dollars.  Entering June, ten high-end homes were in escrow after an average market time of almost four months.  Another 56 of these properties were in the active inventory, 38 in Fallbrook.

Five condominiums, four in Fallbrook, sold in May, most of them high-end units.  Eight condos were in escrow after an average of 31 days, six of them were in Fallbrook; and another eight were active listings on the market, six in Bonsall.

Kalman´s data for the reporting periods ending May 31, 2016, came from Sandicor, Inc., the area's multiple listing service for realtors.  It represents properties listed or sold by various brokers in the region.  He uses this information as a community service to analyze market trends and provide professional insight into real estate activity.  Kalman is a licensed realtor (Calif. BRE # 01328697) in the North County office of HomeSmart Legends, 701 S. Main, Fallbrook, at (760) 468-4689 (voice or text) or This email address is being protected from spambots. You need JavaScript enabled to view it..


HomeSmart, founded in 2000, has more than 10,000 agents and broker associates in offices throughout 15 states and two countries.  HomeSmart Legends is the first franchise in the HomeSmart system.  The Temecula office is located at 27645 Jefferson Ave., Suite 116, Temecula, CA  92590.

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Jerry Kalman


Jerry Kalman


California BRE #: 01328697


Realtor (California BRE #: 01328697)


HomeSmart Real Estate North County




            Jerry Kalman, an area resident for 15 years, is committed to community service.  He is an active member of the Fallbrook Community Planning Group’s Land Use and Design Review committees as well as the Acquisitions Committee of the Fallbrook Land Conservancy.  He is also a member of Brandon Gallery, a local artist's cooperative in Fallbrook, and is a docent for The Museum of Photographic Arts in Balboa Park (San Diego). 


Kalman is a customer service professional with more than 30 years of experience working with Business-to-Business and consumer clients, the past 13 of them as a realtor specializing in the Fallbrook/Bonsall area of North San Diego County.  He joined HomeSmart Real Estate in 2013 when that firm assumed the practice of The Jacques Company, a realty in North San Diego County.  When first starting in real estate, he was with Prudential California Realty and then RE/MAX; both offices were in the Fallbrook/Bonsall area.  Since becoming a realtor, he was named Rookie of the Year by Prudential California Realty in the Bonsall office and Realtor of the Year by the local district of the North San Diego County Association of Realtors.


            Prior to earning his real estate license, Kalman was a marketing and communications consultant, specializing in Internet and technology-based companies.  He moved to consulting after a series of management positions in several Fortune 1000 companies.  His firm, Kalman Communications, had two offices, one in West Los Angeles and the other in San Francisco, before he merged his practice into Ogilvy Public Relations.  His client-base included many publicly held companies as well as US subsidiaries of well-known Japanese electronics companies.  When the Internet took off, he shifted his focus to helping dot coms position themselves in the marketplace.  Kalman co-founded the Software Council of Southern California, a trade group in Los Angeles.


            As an accomplished professional fine art and architectural photographer, he has won several regional and international awards for his digital images.  His work appears locally at the Brandon Gallery in Fallbrook and on Pinterest as well as on a website:


            A prolific writer, he has authored a dozen books and co-authored one of the first Internet text books: "Internet Commerce Metrics and Models", Prentice Hall.  He used that text in e-commerce courses he taught at the University of California (San Diego, Riverside and Irvine campuses) and at the Singapore Institute of Management.  Kalman has a Bachelor of Science degree in journalism from the University of Illinois (Champagne-Urbana) and was a post-graduate student in film and television production at the University of Denver.  He served as a lieutenant in the US Navy during the Vietnam War.

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