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Real Estate Ends 'Summer Season' With Positive Outlook For September In North San Diego County Markets

Written by Posted On Wednesday, 07 September 2016 16:24


Metrics Show Fallbrook and Bonsall Prices Ahead of 2015

FALLBROOK, Calif., Sept. 7, 2016 --- New escrows in August portend strong real estate activity in the month ahead, Jerry Kalman, a realtor® with HomeSmart Legends here, reported today.

“In August, Fallbrook and Bonsall homes sold on an average of 42 days while on the market, 22 percent faster than in August 2015,” he said. “Meanwhile, average August selling prices in our two communities dropped five percent to $537,000, due largely to a reduction in high-end home transactions in the month.  That measure of sales was also two percent above a year ago and still the strongest August since 2007.”

Based on the absorption rate of homes entering escrow in August he expects September metrics to reflect prices easily topping 2015 levels when activity among high-end homes was quiet.  He forecast selling volume to slow by about 20 percent.

Kalman said that during August cash buyers represented 19 percent of the transactions while VA/FHA came in at 29 percent of the volume.  Both reflect a trend started earlier this year when conventional transactions assumed more than half of the activity.

“One fourth of the August sales were at or above the original asking price, most of them cash or VA/FHA transactions,” he said, adding that quite often sellers increase their selling price when buyers ask for owners to cover some or all closing costs in these transactions. 

The price of the homes in escrow rose 11 percent to $678,000; however, the number of escrows at 95 properties dropped 20 percent as 58 homes came off the market in August.  

Entering September, 230 homes here were in the active inventory, a slight decrease from July. 

He noted that the average selling price per square foot, an important metric used by many realtors to price homes in the area, was $235, with Bonsall at $224.  Fallbrook exceeded Bonsall for the first time in several months with an average selling price per square foot of $246.

“Even though only one home closed escrow above one million dollars, entering September, 12 high-end homes were in escrow,” he said, giving rise to his forecast of a strong showing in the market in future reports.  Another 58 of these properties were in the active inventory.

Five condominiums, three in Bonsall, sold in August; and six condos, three in each community, were in escrow after an average of 14 days.  Another 14 are active listings on the market, nine in Fallbrook.

Kalman´s data for the reporting periods ending August 31, 2016, came from Sandicor, Inc., the area's multiple listing service for realtors.  It represents properties listed or sold by various brokers in the region.  He uses this information as a community service to analyze market trends and provide professional insight into real estate activity.  Kalman is a licensed realtor (Calif. BRE # 01328697) in the North County office of HomeSmart Legends, 701 S. Main, Fallbrook, at (760) 468-4689 (voice or text) or This email address is being protected from spambots. You need JavaScript enabled to view it..


HomeSmart, founded in 2000, has more than 10,000 agents and broker associates in offices throughout 15 states and two countries.  HomeSmart Legends is the first franchise in the HomeSmart system.  The Temecula office is located at 27645 Jefferson Ave., Suite 116, Temecula, CA  92590.


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Jerry Kalman


Jerry Kalman


California BRE #: 01328697


Realtor (California BRE #: 01328697)


HomeSmart Real Estate North County




            Jerry Kalman, an area resident for 15 years, is committed to community service.  He is an active member of the Fallbrook Community Planning Group’s Land Use and Design Review committees as well as the Acquisitions Committee of the Fallbrook Land Conservancy.  He is also a member of Brandon Gallery, a local artist's cooperative in Fallbrook, and is a docent for The Museum of Photographic Arts in Balboa Park (San Diego). 


Kalman is a customer service professional with more than 30 years of experience working with Business-to-Business and consumer clients, the past 13 of them as a realtor specializing in the Fallbrook/Bonsall area of North San Diego County.  He joined HomeSmart Real Estate in 2013 when that firm assumed the practice of The Jacques Company, a realty in North San Diego County.  When first starting in real estate, he was with Prudential California Realty and then RE/MAX; both offices were in the Fallbrook/Bonsall area.  Since becoming a realtor, he was named Rookie of the Year by Prudential California Realty in the Bonsall office and Realtor of the Year by the local district of the North San Diego County Association of Realtors.


            Prior to earning his real estate license, Kalman was a marketing and communications consultant, specializing in Internet and technology-based companies.  He moved to consulting after a series of management positions in several Fortune 1000 companies.  His firm, Kalman Communications, had two offices, one in West Los Angeles and the other in San Francisco, before he merged his practice into Ogilvy Public Relations.  His client-base included many publicly held companies as well as US subsidiaries of well-known Japanese electronics companies.  When the Internet took off, he shifted his focus to helping dot coms position themselves in the marketplace.  Kalman co-founded the Software Council of Southern California, a trade group in Los Angeles.


            As an accomplished professional fine art and architectural photographer, he has won several regional and international awards for his digital images.  His work appears locally at the Brandon Gallery in Fallbrook and on Pinterest as well as on a website:


            A prolific writer, he has authored a dozen books and co-authored one of the first Internet text books: "Internet Commerce Metrics and Models", Prentice Hall.  He used that text in e-commerce courses he taught at the University of California (San Diego, Riverside and Irvine campuses) and at the Singapore Institute of Management.  Kalman has a Bachelor of Science degree in journalism from the University of Illinois (Champagne-Urbana) and was a post-graduate student in film and television production at the University of Denver.  He served as a lieutenant in the US Navy during the Vietnam War.

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