Mobile Is Here To Stay

Written by Posted On Thursday, 06 June 2019 14:11

Productivity for agents and brokerages and all real estate professionals is going to be completely transformed because of Mobile, according to Homesnap’s CEO John Mazur during a recent interview by Stefan Swanepoel at the San Diego Association of REALTORS Elevate Conference.

Mazur told the audience that “you need to be able to run your business from your phone.” And to back this up he cited these statistics:

· 15% of global internet traffic is mobile
· 60% of Google searches are mobile
· 90% of users access Facebook via mobile
· 37% of homebuyers are Millenials and they practically live on mobile

When Stefan asked about what was cool and innovative in technology, John – a technologist by trade -- took a moment to point out that technology seems to overshadow what the real estate business is all about, namely the business is about people and the human relationships between agents and consumers. Technology is supposed to make that relationship easier.

Brokerages should equip their agents with easy to use productivity tools, some of which integrate Artificial Intelligence (AI) technology. AI is about pattern recognition. When consumers ask about market trends in their area, the technology should provide agents with quick answers that are backed by solid data.

For brokerages to provide the best consumer experience, they first must provide the environment for the best agent experience because the agents are the source to the consumers. The mantra is not to put the consumer first, it is to put the agents first because they are the ones who give the experience to the consumer.

Homesnap operates a consumer portal as well as the Broker Public Portal (with no ads), providing over one million agents with access. The app is free to agents and MLSs. John was proud that Homesnap has provided over one million leads.

John concluded the interview with a challenge to agents to build their brand and to take advantage of online reviews and Google profiles. Get the word out. Let’s give the power back to the agents and brokers.

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