What’s the Latest on Dot Amazon Online?

Written by Posted On Tuesday, 11 June 2019 05:25

Will we soon be seeing the DotAmazon top-level domain in the digital marketplace? After all, it’s been 7 years since online retail Amazon applied for their top-level domain but then got caught up with opposition from the governments of eight South American companies. Could it be that finally we will see internet access to quickly searchable links such as cameras.amazon; books.amazon; home.amazon.

According to the CircleID Reporter, ICANN says Amazon Inc's Application for .AMAZON TLD Can Proceed Following 30 Days of Public Comment (Amazon was initially given the green light in October 2018, but the countries were given time to work out a compromise agreement). I found it noteworthy that Amazon suggested the use of unique second level domains for the countries, such as br.amazon for Brazil for example. The Amazon nations rejected this suggestion.

So now the giant online retailer Amazon Inc is one step away from winning the .AMAZON top-level domain name after a 7-year battle with the eight Latin American countries. The Internet Corporation for Assigned Names and Numbers (ICANN) on Monday concluded that there is no public policy reason for the .AMAZON applications not to proceed in the New gTLD Program. It has given the application a final 30-day period of public comment before moving ahead. The conclusion was reached after the Amazon basin countries Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana and Suriname failed to reach an agreement.

From ICANN May 15th resolution: "the Board finds the Amazon corporation proposal of 17 April 2019 acceptable, and therefore directs the ICANN org President and CEO, or his designee(s), to continue processing of the .AMAZON applications according to the policies and procedures of the New gTLD Program. This includes the publication of the Public Interest Commitments (PICs), as proposed by the Amazon corporation, for a 30-day public comment period, as per the established procedures of the New gTLD program."
Rights undermined: The Brazilian Foreign Ministry said it feared the ICANN decision did not sufficiently take into account the interests of the South American governments involved and undermined the rights of sovereign states.

Once the DotAmazon TLD begins to appear prominently on the Web, you will see more people recognizing the power of these new top-level domains.

For more information on earlier proposals by the Amazon nations, check out this article.  

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John Reilly

John Reilly is a real estate educator and one of the foremost writers of real estate materials, including several published books and numerous articles. His national bestseller, "The Language of Real Estate", published by Dearborn Publishing, is now in its seventh edition and selling over 125,000 copies. John, an attorney, served as a Captain in the US Army JAGC during the era of the Vietnam War.

While residing in Hawaii in 1995, John and his partner, Saul Klein, founded Real Estate Electronic Publishing Company (REEPCO), which produced RealTown and Internet Crusade. In 2000, John moved to San Diego to devote his efforts full time to real estate electronic publishing with a focus on the development and moderation of NAR’s online e-PRO Technology Certification Program.

John and Saul are still running REEPCO and continue to engage in new ventures that bring today’s cutting edge technologies to the real estate community. He resides in San Diego with his wife Patti, has three children and four grandchildren, and is content with the knowledge that he has led and continues to lead a life rich in career and family.

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