Run Your RE Business with a Smartphone Using Your Phone’s Contacts

Written by Posted On Thursday, 05 December 2019 05:25

Welcome to the second technique article on running your RE business with a smartphone!  My first topic was Text Replacement – if you missed it, please go back and read it. Contacts, oh my, I wish I had a penny for every Customer Relationship Management program sold to REALTORS® the past 20 years, and a nickel for every one not being used today.  I want you to think about something: where do you keep the most up-to-date list of your contacts? Yes, your phone! You meet somebody and the first thing you do is share your contact information. Where is it stored? Yes, your phone! What is easier: moving the new contact to a customer relationship management (CRM) platform or working the contact from your phone?  Yes, your phone! During my speaking career I have met so many agents who have signed up for a CRM and then, with all good intentions, barely used it. You can pay for a CRM program or you can use your contacts phone, which is free. Which makes the most sense to use? Yes, your phone!

Before we move forward, let’s clean up the contacts on your phone. Go to your text messaging app and scroll down, looking for phone numbers without names.  Find any, hit the button and add a new contact (if by reading the text you know who it is). Next, go to your phone app and recent calls and do the same thing. Not sure who it is? Make a mental note and try to add to either an existing contact or save as new.  Time to visit your email. The great thing about our email programs is if you tap on the email address you have the choice of adding a new contact or adding to an existing contact. Have any pieces of paper or business cards laying around? Enter them, too. Now you need to go to your contacts on your phone and do some housekeeping. Review to see you have an email and phone number for each contact.  Many of your contacts have left your life for many reasons – it doesn’t hurt to leave them in your contacts, but I am sure there are some you can delete. Remember, we don’t give rewards for the most contacts!

After you finish what I listed above, now let’s convert your contacts app into your free CRM.  For years, I have been running around the country and writing about my F.O.R.D contact management system – let’s put it to work.  First let me explain the F.O.R.D. system it’s so simple:

F – Family, names of spouse, siblings, grandkids, family pet(s)
O – Organizations, church, civic groups, social clubs
R – Recreation, golf, bowling, going to the gym, sailing, camping
D – Dreams, retire to a tropical island, cruise the world

ford1

Imagine having a few of these facts on contacts you want to advance from Lead to Prospect to Friend to Closing to Commission.  Call it ice breakers or anything you want, but when you drop any of the F.O.R.D. facts the contact will be impressed you care enough to know that information.  It gets better. If you hit the search feature and put in the name of a spouse or anything listed on F.O.R.D., it finds the contact.

Following the instructions from article one, Text Replacement, add F.O.R.D. as a phrase with the shortcut ford.  Go to any contact and under notes type ford and click on F.O.R.D. Using the return button on your keyboard move each letter to a new line. 

ford2

Now you have a place to record and add information about the contact.  We have more that comes up later about adding information on a contact.  Check out my article posted earlier about the F.O.R.D. system to learn more.

Oh, we have a long way to go in this series. Each step builds on skills we are covering in detail.  Not to worry, I would not tell you that you can run your business with a smartphone without discussing it much more.  Next subject is calendar, which you will need to have your contacts cleaned up and have mastered Text Replacement. I plan on covering email marketing and drip campaigns, social networking, information and document storage, video conferencing, camera which will include photos and scanners and much more.

Remember all of this without buying anything, and free step-by-step directions!

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Dick Betts

Dick Betts, REALTOR® The Villages, FL with Touchstone Real Estate, Addie Owens, Broker, Mount Dora FL.  Dick has been working in the real estate industry for more than 20 years and brings his experience and expertise to help you find the best solution for your real estate needs.  Moving to Florida in 2008 he started in Ocala and began searching where in the state of Florida he wanted to call home, Florida has so many options, Beaches, Southeast, Southwest, the Panhandle.  After weighing his options, he found where he wanted to call home just 20 miles south of Ocala, The Villages!  Living fulltime in The Villages since 2011 his only regret was not moving there sooner.

Dick has traveled across North America since 2000 speaking, training and helping REALTORS® in 47 states and 5 Canadian Provinces hone their skills to better serve the public.  He now brings those years of experience to The Villages to help folks who also want to call The Villages home.  People looking to buy in The Villages are from around the world and need a tech savvy REALTOR® to serve their needs.  Selling in The Villages you want to list your home with somebody who knows how to market your home to the Facebook Generation and bring the most exposure possible to attract a buyer.

Want to really learn about The Villages Lifestyle?  Want to see what The Villages has to offer?  Let Dick Betts be your guide and help you call The Villages your NEW HOME TOWN!

www.dickbetts.com

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