So, what is a “Me Too” agent? Let’s say the homeowner is educated about how selling their home works using a REALTOR® and they decide to interview 4 or 5 agents to list the home. The homeowner makes a list of what services the first agent outlines they can do and the homeowner adds to the list they already started. The second agent shows up and the homeowner brings up what they have learned in addition to the benefits the first agent shared – here we go! The other agent said they would put my house on the MLS, “Me Too”, they said they would list my home on the company website, “Me Too”, the agent’s personal website, “Me Too” they said they would put a sign on my property, “Me Too”, open house, “Me Too”, advertise in paper, “Me Too”, print flyers and have a place on the sign for people to pick up, “Me Too.” You get the idea, and the more the homeowner interviews, the more “Me Too” they will have.
The big question is what can you do, maybe being the 5th agent interviewed, to set yourself apart from all the other “Me Too” agents that went before? I have a few suggestions; first I am a firm believer in building a PowerPoint or Keynote presentation outlining all the things you do that others might also do, but you are being proactive by presenting rather than playing catch up with having to say “Me Too”. I would present it one slide at a time explaining each step of your presentation. If any of you have ever sat in one of my presentations you know that I am willing to take questions and comments and even go off subject, but when it’s time to get back on subject I glance at the screen and pick up where I left off. This little trick assures when you leave you have covered all the material you wanted to share. Printing the presentation in PDF and leaving it with the homeowner can help you if they want to “think about it,” and this approach could lead to other opportunities as people share with others when they are impressed with a service or person.
Two more points I personally feel are strong points to separate you from the other “Me Too” agents, social media and blogging. Creating the largest possible sphere of influence should be the goal of anybody in business that needs to find contacts, clients and customers. You have free at your disposal all the different social media sites to grow the number of people you are connected with to share and advance your business and even your friendship. Blogging helps you not only share information but can help you become established as an expert in your local market or beyond depending on the information you want to share.
So are you going to be a “Me Too” agent, or are you going to be a “Yes I do all those things, plus here is what I offer over and above of all the others!” agent?
